How to incorporate second chance offers in an email marketing sequence?
Without burdening you with too much information, here's the situation. I have a series of emails for a product launch (more specifically, a series of 4 emails to educational content, then 4 sales emails).
I want to incorporate a series of 2 emails for second chance/silver lining offer. However, if I don't want to sell the exact same product as the original offer, I'm not sure how to package a different offer for the second chance.
You can help by answering either of these two questions:
1. How would you package the offer to be different than the first one?
2. Who would you recommend me to study in terms of marketers who execute second chance offers?
Thanks in advance for your feedback. Hope this isn't too generic.