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3 Ways On How To Use The Word FREE On Your Squeeze Page

by Dave Kash
2 replies
All great email marketers know that the word FREE is a requirement on your opt in page. Some great interesting psychology kicks in when you offer your visitor a FREE item. Everyone loves a FREE item. A free drink, a free book, a free guide.
For example This can be a FREE report on how to be a better communicator, a free video on how to bake a cake, you name it. Each time you use the word FREE on your squeeze page it will increase your conversions by 5%.

If you have been around the email marketing game for a while you will know that FREE should almost always be used. Because an interesting psychology happens when you offer something for free.

Here the 3 places where the word free should be used

1. The Headline: The Headline must always say something like FREE Report..., or FREE report reveals.... This is the first thing your Opt In Page visitors will see and it will entice them to read more.

2. Arrows and banners- A good red arrow saying FREE pointing to your submit button will increase your conversion a lot.

3. Your Submit Button- The place where your visitor clicks to join your list. Make sure you use the words FREE Instant Access, or Get My FREE Report. This alone will make a heck of a difference.

So those are 3 ways you can use the word free to dramatically increase the conversions on your squeeze page, try them now and start getting more subscribers.
#free #page #squeeze #ways #word
  • Profile picture of the author ouellabi29
    Nice information .. i use it in the headline and the button
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  • Profile picture of the author writeaway
    Overall, I think this post has some great advice in it.

    However, I need to caution people regarding the overuse of the word free.

    You have to understand that everything you do online is a form of training.

    You are training people who might end up on your list.

    If you give them the wrong signals, they might join your list with certain expectations.

    If you overuse the word free, chances are you would have a list full of squatters.

    Squatters are not going to put extra dollars in your pocket.

    In fact, squatters are not going to do you much good.

    What you need are prospective buyers.

    Instead of starting off the conversation with a massive graphical ad that screams out “free!” I would take another direction.

    Instead, I would use a story on the squeeze page that does not take much space.

    However, it is a very direct and personal story that places up the value of becoming a member of my mailing list.

    I will emphasize the kind of information a potential list member would get.

    I would focus on the different benefits and the real world applications of the information the prospect would get if they join my list.

    At the bottom, I would then mention that this information is free.

    Focus on value.

    Do not focus on gimmicks and formulas.

    If gimmicks and formulas work, then most people who try list marketing would be rich.

    That is far from the case.
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