TIP: How to turn email addresses in to profitable friends
If fact most of you, prefer the Russian method: "SPAM" send as much as offers to as much as possible email addresses.
What if you could change that, and could turn every email address you got into personal "friend". Wouldn't that be great? Because if you could advice a friend, instead of just selling to a stranger, this would increase your sales dramatically. You can go from 1% to 25%, from 1.000$ a month to 25.000$ a month.
I understand that when you have no 25.000 emails, it will not be easy to become friends with all of them tomorrow. But you can start today with the first 100. And with the first 100 you already should see results.
How did I do it?
When I got an email address, I always mailed the person back.
1. Friendly / personal email
2. I introduced myself
3. I tried to find out why he subscribed
4. Is there is anything I could help him with etc.
5. I gave him the social accounts of the "company"
6. I always ended with my "real" name
7. And at the bottom I gave him more of my personal data, even "my" personal FB account
80% Of my emails where answered, by friendly and personal letters, and they give me so much information. This information I putted in my database. I started to understand, how they think, what they wanted and when they wanted it.
At the same time, I got a lot more FB followers and even real friend requests. And they are worth a lot. You can read all about them, and really get to know them.
So now when I had a good offer, I selected a group of people, that I knew they needed that product at that time. And made them a personal offer, that offer could looked like this:
Hi <Name>
How are you and how is the family doing? I saw some great pictures on FB in the last weeks about your dog. As I understand you are all crazy about him, don't you. Or is it a she? Forgive me then.
As you know I have myself a complete zoo at home. And since some weeks I buy my pet food online at <LINK>, with a big discount. Probably you also have a great address, where you buy (LET ME KNOW PLEASE), but if now try this online store, they really are good and you get a first buyers discount of 20%. (Code: FIRSTBUY).
Besides that, not much to tell, oh yes we are planning our next holiday. Do you have any secret hideouts where we should go this year? Let me know.
Wish you a nice day
Gr. <My name>
This email, I did send (In my native language) to 800 of my 20.000 email addresses.
Results:
544 Sales I had on that email in the first week after I send it. Giving me a profit of 4000$.
Almost all answered my email positively; most of them gave my tips on pets, and many on holidays.
What gave me material for my next email.
Again I know this way takes time, and it is not for all people. But if you invest in your clients, they will pay you back!
4 Years ago, I sold this part of my activities to focus on a new project. And even when it has nothing to do with email marketing. I still know each and every one of my clients, because it boosts my sales and reduces the complaints I get.
Hope this can help you all in your profibility.
Gr. Allegandro
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