Should we spread out our solo ad campaigns?

1 replies
Separate solo ads from the same vendor 3 days apart dropped from 38% opt in rate to 26%.

All clicks together were still unique according to my tracker, the only change I made was testing 2 lines of text in the email swipe. Basically saying:

"this free guide requires work to succeed, if you can't put in hard work at this time then ignore this email"

I was trying filter out the non-serious before they clicked the link I'd pay for.

Could it be that the same list saw the same email swipe and those who weren't interested the first time clicked the link again wondering why they were getting the same email?

Or could it be that they were put off from being warned that work is required, and clicked the link out of curiosity with no intention of joining because they were already put off?

Would appreciate thoughts.
#campaigns #solo #spread

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