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Disadvantages Of A "Re" Opt-In?

by Casey Hicks
8 replies
Hi, all. I deal in the baseball training and development niche.

My question is for anyone who has made, or is currently making subscribers on their email list re-opt-in for new and different offers you make.

For example, if someone signed up for my list to get my guide about hitting, I would have them opt in again (through a different lead magnet) before I started trying to sell them a course and products about pitching, playing shortstop, etc.

Here are the advantages as I see it :

#1. My list is super segmented. I know which subscribers are interested in different areas of the game, so I know exactly who to email, and who to target on ads about new pitching training, youth development, coaching etc.

#2. Because I do #1, my list never sees offers they aren't interested in which reduces my unsubscribe rate.

#3. Because I do #1, my ad ROI is much greater because it's much more targeted.

My question however is about the disadvantages. Am I losing a lot of potential sales by making my subscribers go through another barrier? Are there any other disadvantages OR advantages to doing it this way that I'm not seeing?

I appreciate the advice. Thanks!
#disadvantages #optin
  • Profile picture of the author quadagon
    Rather than reopt in why not use a questionnaire/survey to find out what their interests are and segment the list this.
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  • Profile picture of the author imsolutionsgroup
    I would never send out an email to a contact I already have requesting them to optin with their email again.

    What's the point? You already have their email.

    Here is what you should be doing instead of a typical lead capture page:

    1. Embed the link in your email that sends them directly to the content page

    2. Anyone who clicks on the link is clearly interested in the new "service"

    3. After 48 hours segment the list of people who clicked on the email and either create a new list for the "shortstops" or add them to the already created "shortstops" list.
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    • Profile picture of the author Pindich
      Originally Posted by imsolutionsgroup View Post

      I would never send out an email to a contact I already have requesting them to optin with their email again.

      What's the point? You already have their email.

      Here is what you should be doing instead of a typical lead capture page:

      1. Embed the link in your email that sends them directly to the content page

      2. Anyone who clicks on the link is clearly interested in the new "service"

      3. After 48 hours segment the list of people who clicked on the email and either create a new list for the "shortstops" or add them to the already created "shortstops" list.
      Good advice here. However, I guess the reason the OP asked them to signup again is because he might want to send them another series of followup messages to prime them for the purchase.

      You might segment them based on what they show interest in and once that is done you might then send that segment a series of broadcast messages to prime them and then sell (that way you don't ask them to signup again) or you ask them to signup so you can send them followup messages about what they are interested in.
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    • Profile picture of the author DIABL0
      Digital Marketer does it that way...re-optin

      You sign up to a lead magnet and then you get put on a campaign. Once you get to the end of the campaign and have not purchased, you then get assigned to their broadcast list. You then get sent get sent messages until you optin to another lead magnet and then get on that campaign. If you buy, then you move on to the next step of the funnel until you don't buy and get put back on the broadcast list again and the process starts all over again. It's actually a bit more complicated, but that's the basics.

      The reason behind it is so they know what you are interested at this time and run a campaign on you that is specific to it.

      * Keep in mind that they use a tag based system, rather than a list based system. With a tag based system you can set tags and always know what that user has done. With a list based system you are literally moving them from list to list and losing that info. Also with a tag based system you can build rules based on those tags.
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      • Profile picture of the author Casey Hicks
        Thanks. Good advice so far. Yes, exactly Diablo, that's why I started to do it. I didn't want to send uninterested people 6 followup emails about a product they clearly don't want and burn them out.

        And yes, you're right, I've noticed that about DM too.

        I do like the tagging idea however.
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  • Profile picture of the author Riki Stein
    Knowing zero about baseball, here's my question: can you email each list to tell them, as a courtesy to them (so they don't miss out), that you have other lists/free stuff (and the link) which address another aspect to baseball which they might be interested in?

    If each list isn't that big, and people reply back to you, you can manually add them to the other lists.

    In other words, I'd think you can definitely let them know about your other lists.

    I've had subscribers sign up to my main list, and then look around on my blog and subsequently sign up to other lists. What I really should do, which I was planning (and promptly forgot) to, is to email each list, letting them know about the others' existence.
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  • Profile picture of the author zuberr
    Using a survey is a good way to segment your visitors before they subscribe to your list. Ask them a couple of questions about their specific interests in your niche and then redirect them to subscribe to your list for that specific interest.

    If you are asking them to re-optin to another list, you should make sure that they don't receive too many emails for being on 2 or more lists at the same time. Sometimes, it can be annoying.
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  • Profile picture of the author Anonymous Affiliate
    Most autoresponders have "automation" rules that allow you to copy a lead from list A into list B if they perform action X. That way, there's no need to force them to re-optin.

    For example: Send your main list an email about hitting with a link to a video on that topic. Set an automation rule in your autoresponder: "If they click the link, duplicate (or move) that lead into my mailing list <Leads Interested In Hitting>".

    BTW, I wouldnt micro-segment my list unnecessarily unless you have created an ultra targeted follow up sequence for every micro list.
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