On Email 10, Goal Is 25. Then What?
Perhaps that is the niche I've chosen (anti aging) and the product I'm promoting, but I'd still like some input from long time email marketers.
My biggest obstacle (mentally) is the notion of "selling" them something which is supposed to help them accomplish their goal (completely) and then trying again to sell them something else. Can't really wrap my head around it (or I'm thinking too hard).
If I got them to buy something (which I convinced them would accomplish their goal), how can I then go on to say "oh, by the way, if you REALLY want to accomplish your goal, try this! I know you already tried the other thing, but try this too". To me, I guess it sounds too much like a salesman -- the first thing didn't work for them when I said it would and now I'm recommending a second thing.
As I said, it's a mental thing and it's likely based on all the posts and information I read that a list is not just a one sale and done income... it's an on going relationship that you can keep coming back to.
Well, if I solve their problem with the product I told them about... they have no more problem and the relationship is, monetarily at least, dead as a door nail.
Perhaps I already have the answer and I'm just confusing different types of niches and the email marketing tactics that would accompany each niche -- like traffic generation or affiliate, which can go on forever VS very specific niches like man boobs, cellulite, stretch marks, with a clear end goal in mind.
Alright then, I hope I explained my problem (dilemma?) enough for you to understand where I'm coming from.
Any advice, tips, information would be much appreciated, as this is my first mailing list.
-Sean
P.S. I'm 10 emails in. 25 is the goal. However, if the subscriber purchases the product I recommend, the idea is that it's the ABSOLUTE BEST and the VERY LAST product they will ever need. Hence, how can I recommend anything else after that without sounding like a shady salesman.
20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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