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Question on Scheduling Emails Using the Fibonacci Sequence

by mrniceguy123
6 replies
I'm setting up my autoresponder series of emails, and after learning about the Fibonacci series of numbers, it seemed like a simple way to decide on the frequency of the emails going out, so that's what I'm rolling with.

My only concern, is that when you start getting to email 10 or so, there's starting to develop HUGE gaps of time between emails.

34 days between emails, then 55... Aren't you risking your subscribers forgetting about you with such large gaps in-between emails? I understand that you can always send broadcasts in those gaps, but I'm just saying....

I also wanted clarification on something. I was reading this article on using the Fibonacci sequence for email marketing, and in the second-to-last paragraph, he says that when you include CTA's in the emails, you "initiate yet another Fibonacci sequence..."

What does he mean by that? Is he saying that you would create a Fibonacci sequence on how often you include CTA's in the emails, so if you put your first CTA in say, email #1, you'd put one in the next one, the one after that, then you'd skip one before you'd include a CTA again (since the 4th number in the Fibonacci sequence is 2)?
#emails #fibonacci #question #scheduling #sequence
  • Profile picture of the author mrniceguy123
    Do you agree or disagree that the Fibonacci sequence puts too much time between emails once you get to a certain point?
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    • Profile picture of the author PhilCarson
      WAY too much time - Out if sight = Out of mind. A lot of this business has to do with repetitive siteseeing. Once you're used to seeing a product a few times, you're more apt to buy it.
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  • Profile picture of the author k9
    Yeah that sounds like a bad idea. I could see that making sense for calling prospects. But for email if you wait 55 days between emails I would suspect your next email would get a high spam complaint ratio.
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  • Profile picture of the author Peter Nolan
    Originally Posted by mrniceguy123 View Post

    I'm setting up my autoresponder series of emails, and after learning about the Fibonacci series of numbers, it seemed like a simple way to decide on the frequency of the emails going out, so that's what I'm rolling with.

    My only concern, is that when you start getting to email 10 or so, there's starting to develop HUGE gaps of time between emails.

    34 days between emails, then 55... Aren't you risking your subscribers forgetting about you with such large gaps in-between emails? I understand that you can always send broadcasts in those gaps, but I'm just saying....

    I also wanted clarification on something. I was reading this article on using the Fibonacci sequence for email marketing, and in the second-to-last paragraph, he says that when you include CTA's in the emails, you "initiate yet another Fibonacci sequence..."

    What does he mean by that? Is he saying that you would create a Fibonacci sequence on how often you include CTA's in the emails, so if you put your first CTA in say, email #1, you'd put one in the next one, the one after that, then you'd skip one before you'd include a CTA again (since the 4th number in the Fibonacci sequence is 2)?
    mrniceguy123,
    what on earth are you doing trying to schedule emails based on fibonacci numbers?

    Who put that idea in to your head?

    The top internet marketers agree....mail once a day to your IM list.

    I am not in that pedigree yet...but it makes sense.

    Not necessarily an offer once a day....some days just news etc.

    One program I am in? I get emails daily from my sponsor....like clockwork...and I look forward to them. That is part of the relationship building..I was on his email list for something else and he sold me a program that I joined and now I get daily emails related to that program.

    I wont say which one because thats too much like spamming.

    For people who are buyers or very warm prospects? The top guys are saying once per day.....and many of the top producers are mailing pretty much everyone on their list once per day...
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  • Profile picture of the author AT-Copy
    I've heard a couple of marketers I really respect using Fibonacci sequences for emails. It's usually recommended for niches outside of IM or for SaaS onboarding emails, though.

    I'm not a fan of it (in most situations) for two reasons:

    1. In general, the more you email the more money you make. Not EVERY niche responds well to an email each day, but I always email at least 2-3 times per week minimum if its a money-making list (and not a SaaS product).
    2. I want subscribers to look forward to my emails. They can't do that unless there is regular spacing.

    I might use a Fibonacci sequence if I had a newsletter that came out once or twice a week. A sequence with increasing spacing could familiarize my "from" name while moving them gradually onto my newsletter's timing.

    I'm only talking 3-5 emails though - I would never wait 55 days between sending emails.
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  • Profile picture of the author GoldPro
    30 - 55 days between emails? How could anybody believe that's a good idea?
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