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dotmailer email going into spam

by marcus knapman
5 replies
I have been using dotmailer for a while now and i have noticed that about 90% of my emails are going into the users spam folders.

Is there a simple solution to this problem.

Thanks in advance
#dotmailer #email #spam
  • Profile picture of the author acrooss
    which config are you using .?
    and which ISP ?
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  • Profile picture of the author linuxsmtp
    check your links or some spam keywords
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  • Profile picture of the author henryw1981
    Have you cleaned your list and are your subscribers true optins or scraped?
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  • Profile picture of the author krishparmar
    does dotmailer allows to modify header? if yes try and change headers it will help in inbox..before that you need to make sure your ip repuation is good and you are not sending any spammy keywords in your campaign.
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    • Profile picture of the author waterfall
      You can start your investigation from changing elements in your email and test the email delivery after each change.

      For example, re-write the Subject line and test. Still many "spams"? Remove graphics and test again. Didn't help? Delete links and test again. Still filtered or blocked? Re-write the content and test. By testing different subjects and email contents, you can find the best email copy that you can send to your subscribers. You can try an email delivery testing service G-Lock Apps from glockapps.com to test your email copy.

      Also, you should be aware that your recipient engagement does matter. If your recipients often clicked "this is spam" on your emails, future emails from you will likely be filtered as spam.
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