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Blog vs 1-Page email marketing

by dog8food
8 replies
I've heard some say that a blog requires much harder work, and sometimes little return, especially compared to setting up a single sales page with an opt-in.

But if you only have a 1 page opt-in, how are you going to drive traffic to your site? It seem the blog has an SEO advantage over this. Or do you just rely on paid marketing? Hoping your offer is good enough to give you big returns?
#1page #blog #email #marketing
  • Profile picture of the author robsterhews
    Yes, One page marketing (meaning having a squeeze page only & an autoresponder) relies on paid traffic and social media.
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  • Profile picture of the author Jeff Lenney
    This is the wrong place for this post, try the email marketing forum
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    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author Jill Carpenter
    Originally Posted by dog8food View Post

    But if you only have a 1 page opt-in, how are you going to drive traffic to your site?
    Articles, videos, social media, adswaps, paid ads, craigslist, and even your local newspaper, flyers for free at the laundrymat an local grocery, colleges, etc.

    Not much difference to directing traffic to a blog or just one page.

    I would say it depends on what you are selling exactly as to which to do.
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    "May I have ten thousand marbles, please?"

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    • Profile picture of the author newxxx
      Originally Posted by Jill Carpenter View Post

      Articles, videos, social media, adswaps, paid ads, craigslist, and even your local newspaper, flyers for free at the laundrymat an local grocery, colleges, etc..
      how would you advertise his 1-page site on craigslist ?
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      • Profile picture of the author discrat
        Have a blog and build traffic with means like SEO.

        Then have an optin that leads to that one page landing.

        So a combo of the two is really beneficial. ;-)
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  • Profile picture of the author hannahlist
    I get better results with blogs.

    Why?

    I have more OPPORTUNITIES TO SHAPE THE CONVERSATION

    The problem with 1 page landing pages/squeeze pages is you only have one bite at the apple.

    You BETTER have qualified the incoming traffic through tested ad materials or, wait for it, CONTENT, or you're just wasting your time.

    Your blog is the HOME of your online brand.

    That's the bottom line.
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  • Profile picture of the author Abdul nafy
    yes off course .they have an option that leads to one pge landing or more.and one page trafic drive like SEO .and other ways you generate traffic in social media like( facebook ,youtube, twitter,stumbleupon and etc..)
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  • Profile picture of the author RichardKhor
    For blog, i have widgets at the sidebar to collect visitors email and build a subscribers for them to return to my blog for my new blog post and can better interact with them.

    For blog, i can do SEO, Social Media, and many other traffic sources to control the experiences of our visitors.

    For 1 Page email marketing, it depends on your purpose.

    For 1 Page (Squeezepage/Landing page), i usually use Paid Traffic (Solo Ads, PPC, Youtube [Organic/Paid]) because squeeze page has lesser content and cannot rank on google usually.

    For 1 Page, i usually do either freebie or paid offers. For example,
    Squeeze -> Thank You Page (seldom)
    Squeeze -> My Sales Page
    Squeeze -> CPA offers

    Doing Paid traffic, make sure you have good followup series and converting offers to make sure you have ROI for the traffic.

    Cheers
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