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MailChimp Automation and Split Testing

by kevmon34
4 replies
Hey Everyone,

This is my first post and it's great to be here. We have an online store we're launching this week and I'm setting up our first email automation using MailChimp (when a customer first joins the list, a flow attempting to turn them into a purchaser). We've done single email campaigns before using A/B split-testing, but I don't know if this is something I should be doing with an automation flow.

Do folks usually test with automations? If so, how do you approach it?

Thanks,
Kev
#automation #mailchimp #split #split-testing
  • Profile picture of the author henryw1981
    I don't see anything wrong with automating your responses. It saves time and money and you are reaching your new subscribers on a regular basis. That being said automation is much more efficient than doing this manually in my opinion..
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  • Profile picture of the author Brendan Mace
    Different topic... But I'd move away from MailChimp if you're in the MMO space. They're notorious for banning any account connected to "marketing."
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    • Profile picture of the author kevmon34
      Thanks for the responses guys, but I don't think I asked the question correctly. I was trying to ask, can you A/B test within an automation like you can do with single campaigns? If so, how do you approach it?

      Originally Posted by Brendan Mace View Post

      Different topic... But I'd move away from MailChimp if you're in the MMO space. They're notorious for banning any account connected to "marketing."
      What do you mean by "marketing"?

      Kev
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  • Profile picture of the author PeterM96
    Just keep in mind that MailChimp bans affiliate marketers/vendors so you won't actually be able to make a single sale through their service.
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