Call For Action Buttons

by MarkLakewood3367

Posted: 9 years ago 8 replies

EMAIL MARKETING

How many 'Call For Action' buttons (Register Now) should I include in a marketing email? Does having more than one button increase the likelihood for a viewer to act? Thanks.

#action #buttons #call

henryw1981 9 years ago

Its always good to have more than one CTA button. I think 2 to 3 should be sufficient.
- Thanks
- 1 reply
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- PassiveIncomeTeacher 9 years ago
  
  I almost always put at least two calls to action in emails; one somewhere in the body of the message and the other in a P.S.
  
  Thanks
  
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MichaelAppleton 9 years ago

Hey Mark,
I find a CTA after a brief outline of my email at the very start and one at the end works best for me.
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- 1 reply
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- discrat 9 years ago
  
  It just depends. For higher CTR a lot of Marketers ( including me sometimes) will implement 3 ( no more) call to action links within the context of the email.
  
  Of course, if you have an email that is a short paragraph you would want only 2 or less
  
  - Robert Andrew
  
  Thanks
  
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MarkLakewood3367 9 years ago

Thank you, all, for your responses. They are very helpful.
- Thanks
- 1 reply
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- winkbrew 9 years ago
  
  Sometimes I wont add a CTA until the 3rd or 4th email so by the time the lead still responds to those emails they are a lot more intrigued.
  
  Thanks
  
  1 reply
  
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  freshmonk 9 years ago
  
  CTAs are as important in newsletters as they are in Facebook ads!
  
  Even when your newsletter has only 'news' or notifications, seeking action from your audience improves their level of engagement, which is always a good thing!
  
  Thanks
  
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askmarcus 9 years ago

in my opinion... 2 will be enough... one at the beginning of the email then another one at the end.. you need to be very careful for this call for action part... make sure you dont make it look like you are hard selling to your list
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