Amazing marketing power words GUARENTEED to increase email effectiveness
It has been shown that certain words have a greater effect on whether you achieve the above objectives or not. I therefore thought you might find it useful if I shared a number of these words here. So here goes:
You - Write as though you're speaking to the customer and about the customer, not about yourself.
Because - Give customers a reason why they need to take action.
Free - "Because" we all like free things, right?
Value - This implies customers are getting something versus losing something (i.e. money when you say "cost" or "price").
Guaranteed - Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
Amazing - Customers will respond to something that is incredible.
Easy - Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
Discover - This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
Act now - Motivate an immediate response with a limited-time offer.
Everything included/everything you need - This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
There are many more but I didn't want to overwhelm people with an information overload. However if people find this useful I will post further examples of these 'power' words.
Hope you find them useful.
Andy
IBLVE
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