What is the Normal Open Rate and Click Through Rate for Email Marketing?

by NevinC

Posted: 9 years ago 6 replies

EMAIL MARKETING

What is the normal open rate and click-through rate for email marketing in the make money online niche?

#click #email #marketing #normal #open #rate

askmarcus 9 years ago

well... about around 30-40 % open rate and 20-30 % click thru rate...

it all depends on your content... and the title of your email which attract your subscribers to read them
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shka2789 9 years ago

According to mailchimp's standard data open rate is 15% and click thru rate is 2% in marketing and advertising niche.
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discrat 9 years ago

Originally Posted by NevinC

What is the normal open rate and click-through rate for email marketing in the make money online niche?

The context makes a huge difference.

10% is standard in MMO Niche. Non MMO niche should he higher than this.

If you are NOT above 20% in Non MMO Niche you need to reevaluate what you are doing

- Robert Andrew
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- Craig Dawber 9 years ago
  
  Yeah this depends on your niche, IM niche has much lower rates, usually around 10%
  
  Hope this helps!
  
  Craig
  
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webcodeindex 9 years ago

If you are sending emails to your opt-in list then 30% open rate should be decent. In this case open rates are always higher in number.
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Adam Yunker 9 years ago

Hey Nevin,

Here's an article that mailchimp made so feel free to check it out

Email Marketing Benchmarks | MailChimp

Hope that helps

Adam
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