Which country's email marketing law do you adhere to?

16 replies
Every country has different rules regarding email marketing. So do you follow the rules of your own country, even though there will be many different nationalities on your email list?
#adhere #country #email #law #marketing
  • Profile picture of the author Lucian Lada
    I think it matters the one from which the emails are being sent. So if you're using Aweber, and their servers are located in the US, I believe you must adhere to US's laws.

    That being said, as long as you have a bit of common sense and don't try to trick anyone, you'll most likely not run into trouble, no matter if you know or don't know the law.

    However, here are the main requirements of the CAN-SPAM act: https://www.ftc.gov/tips-advice/busi...guide-business

    They're actually quite easy to follow.
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    • Profile picture of the author karmadog
      Some else I don't understand is, if you have to have a real postage address in each email you send and you don't want to use your home address and want to use a private mail box but the CAN SPAM law states that: A sender of commercial email can include an accurately registered post office box or private mailbox established under United States Postal Service regulations to satisfy the requirement that a commercial email display a valid physical postal address.

      And if you don't live in the united states? Would it still be okay to use a private mail box in your own country?
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      • Profile picture of the author karmadog
        Anyone on here got any idea about my last question?

        I feel this is something that needs to be clarified for everyone so we don't end up breaking any law unintentionally.
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    • Profile picture of the author karmadog
      Originally Posted by Lucian Lada View Post

      I think it matters the one from which the emails are being sent. So if you're using Aweber, and their servers are located in the US, I believe you must adhere to US's laws.

      That being said, as long as you have a bit of common sense and don't try to trick anyone, you'll most likely not run into trouble, no matter if you know or don't know the law.

      However, here are the main requirements of the CAN-SPAM act: https://www.ftc.gov/tips-advice/busi...guide-business

      They're actually quite easy to follow.
      Funny, I just contacted Getresponse and asked them which country's email marketing rules you have to follow, and they told me your own country.

      So now I'm confused.
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  • Profile picture of the author Alex The Lion
    You should be staying within the laws of all of the countries.
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  • Profile picture of the author doanxuanhoang
    Every country has different rules. You should understand within the laws of all of the countries.
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  • Profile picture of the author karmadog
    I'm afraid I have no choice but to give up email marketing all together. The risk seems huge to me. If it wasn't for the people who make up the ludicrous rules like fining someone $10 million dollars for sending an email the wrong way I'd be able to pursue this.

    Politicians ruining things as usual.
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    • Profile picture of the author Lucian Lada
      Originally Posted by karmadog View Post

      Funny, I just contacted Getresponse and asked them which country's email marketing rules you have to follow, and they told me your own country.

      So now I'm confused.
      Well, they probably know better, so I'd listen to them instead of me.

      Originally Posted by karmadog View Post

      I'm afraid I have no choice but to give up email marketing all together. The risk seems huge to me. If it wasn't for the people who make up the ludicrous rules like fining someone $10 million dollars for sending an email the wrong way I'd be able to pursue this.

      Politicians ruining things as usual.
      Why are you afraid of it? Thousands of people here do email marketing everyday, and as far as I know, nobody who followed the aforementioned rules got into trouble.
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      • Profile picture of the author karmadog
        Originally Posted by Lucian Lada View Post

        Well, they probably know better, so I'd listen to them instead of me.



        Why are you afraid of it? Thousands of people here do email marketing everyday, and as far as I know, nobody who followed the aforementioned rules got into trouble.
        Why? Because I've awakened to realise that each country seems to have all kinds of different rules which have ridiculous fines of something like 10 million dollars (I mean if someone could pay that 10 million dollar fine, then they would even be doing email marketing would they..?)

        Like for instance if your subject likes gets considered even slightly irrelevant to the email content, then you could be in serious trouble with Canada, and something else to do with the lead capture page needing a box they need to tick to sign up for your newsletter.
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        • Profile picture of the author karmadog
          Then again, maybe I'm being overly paranoid.
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    • Profile picture of the author NetMan
      Originally Posted by karmadog View Post

      I'm afraid I have no choice but to give up email marketing all together. The risk seems huge to me. If it wasn't for the people who make up the ludicrous rules like fining someone $10 million dollars for sending an email the wrong way I'd be able to pursue this.

      Politicians ruining things as usual.
      One should be only afraid if one is NOT following the rules.
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  • Profile picture of the author Alex The Lion
    It seems that you have a particularly special case if the support team cannot give you a direct answer. Maybe speak to a legal professional, some countries offer a free legal advice service, which you could also look into.
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  • Profile picture of the author kimanierick
    It would be better to seek legal advice about the destination country's rules and regulations just to be safe. Remember that ignorance has no defense.
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  • Profile picture of the author karmadog
    Wait, just a thought.. would having an all double opt-in list pretty much cover you for the whole consent side of things?
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  • Profile picture of the author Big Blue 1
    I was reading yesterday that Australia has no anti spamming laws and once they get your email address they can spam you all day every day. So watch out for Australia.

    Got a spam email from someone who said he wanted to work with my business. And as a PS told me his was not a spam email and he is against spamming. You do wonder about some people.
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  • Profile picture of the author massmailresponse
    Originally Posted by karmadog View Post

    Every country has different rules regarding email marketing. So do you follow the rules of your own country, even though there will be many different nationalities on your email list?
    Each and every customers should follow the rules on their countries for eg. in singapore if you send bulk mailings in subject u should add <ADV> else they wll take huge actions
    Signature

    Dedicated SMTP server with low cost

    www.massmailresponse.com

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