What acquisition and conversion rates suggest "keep going" versus "give up or change strategy"?

2 replies
Hello everyone,

As I'm fairly new at this, I'm unsure what to metrics and numbers suggest "this is worth pursuing" versus numbers that should tell me "something is wrong here."

For instance, I just ran $40 in ads on reddit for a free webinar and got about 27 registrants (confirmed emails). That's about $1.50 per email.

I have no idea whether I should be excited or depressed by that number. (I should say it's a pretty targeted offer, so the list is good from that perspective.)

Similarly, when I start selling to my list what should I expect?

I'm sure this all depends, but, as an example, I'm looking at a starter product (before upsell) marketed to a pretty tight niche list at a cost of something like $25 to $50. (After a 5-10 email autoresponder process.) What percent of purchasers would make you feel like "yes, that's good" versus one that you'd consider a failure? 3%? 10%?

I assume that those with more experience have some idea of what numbers indicate a winning idea versus those that indicate something is wrong. I know that a 90% purchase rate would mean "YEAH! Full speed ahead" and a 0.001% rate would mean "something's wrong." What I'm unsure of is all of those numbers in between....

Any insight is greatly appreciated.
#acquisition #conversion #keep going #rates #suggest #versus
  • Profile picture of the author biztike
    You don't know yet.
    What you need to do is to get that money that you have invested back and additional extra money so that your net is positive. If your email subscriber costs you $1.50 and you have 27 subscribers, that means you have spent your $40. If you can make 2 sales out of it for $40 that would be $80 - costs you earned $40. If it didn;t take to much effort, then scale it up and do it again and see results. If the results are the same or bit more or less but still positive then do a third test before going all in.
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    • Profile picture of the author SoccerFan
      Thanks, that's helpful.
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