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Do people resent the switch from "giving value" to requesting payment? What is your experience?

by SoccerFan
3 replies
I'm convinced by the "give before you get" concept.

I have a three step "self help" process in a very particular niche.

I've been building a funnel, starting with a free webinar (though I may change that) followed up with a very valuable autoresponder series of about 8 messages over the course of four weeks that takes my people from zero through the first step.

I've not mentioned a word of selling anything - it's all been give, give, give. I'm about midway through the 8 message series for my first group.

Here's my concern -- I've worked so hard to help "my people" (and I do think of them that way) and they're so invested in what I'm doing that when I request payment for steps 2 and 3, I'm worried they'll revolt and be resentful.

Any thoughts on this?
#experience #giving value #payment #people #requesting #resent #switch
  • Profile picture of the author Egyfitness
    Originally Posted by SoccerFan View Post

    I'm convinced by the "give before you get" concept.

    I have a three step "self help" process in a very particular niche.

    I've been building a funnel, starting with a free webinar (though I may change that) followed up with a very valuable autoresponder series of about 8 messages over the course of four weeks that takes my people from zero through the first step.

    I've not mentioned a word of selling anything - it's all been give, give, give. I'm about midway through the 8 message series for my first group.

    Here's my concern -- I've worked so hard to help "my people" (and I do think of them that way) and they're so invested in what I'm doing that when I request payment for steps 2 and 3, I'm worried they'll revolt and be resentful.

    Any thoughts on this?
    Do you resent marketing emails you get in your inbox ? Or you just ignore/delete it ? Why would they (hate you) ? Would your friend hate you because you offered him your product ? Maybe if you bombarded them with sales emails . But there is nothing wrong with offering a paid relevant product. If you give a good value they might be glad to buy and in worst case scenario they will just ignore it.

    P.S : 8 emails is too long without offering a paid product. 4-5 is enough
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    • Profile picture of the author SoccerFan
      Thanks for the feedback.

      As for the number of emails, I've heard SO MANY different opinions on that. Right now I'm thinking of offering a very low cost "premium" version of my free content pretty much from day one (not done yet), and then running the 8 mail series to a product in the $50 range.

      Happy to be told I'm wrong though... thoughts?
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      • Profile picture of the author Egyfitness
        Originally Posted by SoccerFan View Post

        Thanks for the feedback.

        As for the number of emails, I've heard SO MANY different opinions on that. Right now I'm thinking of offering a very low cost "premium" version of my free content pretty much from day one (not done yet), and then running the 8 mail series to a product in the $50 range.

        Happy to be told I'm wrong though... thoughts?
        There are also mixed opinions about selling at first email or at thank you page. Some marketers here advocates this. But others , including me believe that you have only one chance to make a first impression.
        Earn their trust and make them like you first then sell at 4th or 5th email. Because when you ask for their money from day one , they will raise their defenses and you may get lower engagement with your emails. IMHO
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