How much is the average IM list worth? Guess?

I don't think it's possible to come up with an "average", since most marketers aren't making their earnings public.

Plus frequency of promotions, average prices that someone promotes for, conversion rates, open rates...would really vary a lot among any group of marketers...too much data would be needed to come up with an average.

Like Sid Hale would say, "Your guess is as good as mine."

It will largely depend on how responsive is your list and on your relationship with them. If they're eager to receive emails from you, than you can squeeze the most out of your list. You could monetize in different ways, creating muliple funnels, doing JVs with other marketers, doing clicks and leads swapping, creating your own products and promoting the affiliate ones. $1 per subscriber is a symbolic value that tends to indicate the profitability of this model. But of course the figure can be much higher like even $10 per subscriber on average (like with MLM or MOBE type products) or less impressive.

An average figure is meaningless until you get into massive lists and an engine feeding many thousand new leads daily.

For the 99% of us, a list of 10k can easily generate you 6 figures in profit per annum.

There is never really an average in this business, I wish I could give a better answer but unfortunately it's really impossible IMO

I can only go by what my the average subscriber on my own list is worth. I don't think it's possible for anyone to come up with a solid number for other people because everyone manages their lists differently.

One of the trends that I have been noticing lately, and I think it's a good one, is that people are beginning to make more money with smaller lists. I think that marketers who don't adjust and adapt to that strategy will be missing the boat.

More and more marketers are competing for those subscribers every day. I have noticed that as the years go by it gets harder and harder to acquire good leads. Gone are the days of ad swapping. The AR companies hate it, and frankly, I agree with them. It seems to me that all swapping is is a bunch of the same marketers trading the same leads around and then in the end, competing with each other for the attention of said leads.

I am about halfway through my business & growth plan for 2016 and one of the main supports of my lead generation system is going to be a HEAVY focus on blogging and content marketing. I have also just finished building a pretty decent video studio in one of my spare rooms and I plan to make video my core content production vehicle.

I'll admit I've never been one for building my list through blogging, but I realize now that a visitor who comes to my blog from a search engine and likes my content enough to subscribe to my newsletter is probably going to be about the highest quality lead you can get.

Bottom line -- I would rather have a list of 1000 subscribers that I got from organic search traffic than a list of 10,000 subscribers from ad swaps or click banking.

Anyone care to give their own personal experience in the IM niche?

As others have mentioned there are too many variables to take in to account. Depends on how the list was built, what level of trust that you have with the subscribers, and much more.

A common view is that each subscriber is worth a dollar a month (as you said), but at the end of the day that comes down to the individual. Some people can have consistent 5 figure months with less than 10k subscribers.

The dynamics are completely different if that list is your "following" buying your products and eating up your content, if you market affiliate products to them, or if you sell solos/funnel clicks.

One of those questions that's a bit tricky to answer in all honesty...

So far, some really good feedback here.

My first reaction to the question is that if you are concerned with an "average"... you're in the wrong game.

Marketing is about excelling. If your goal is "average" you'll get eaten alive.
Be the absolute best that you can be, and then raise the bar once again... aim a little higher.

I'm not sure if the average value of the subscriber is more important than the average value of a customer. This is where you should be putting most of your time and efforts in. Make sure you have very high end items that you can sell to your backend customers - that will eventually allow you to easily break even on frontend sales - and even profit immediately big time from each subsequent sale.

Phillip, you're starting out with the wrong mindset by asking this question. Your success or lack of it is mostly dependent on you. I say mostly, instead of entirely, because there are always external factors that cannot be controlled and unexpected things can always happen, both to your detriment or to your benefit. Some people do everything right and fail and some people do everything wrong and succeed. But those are the minority on both ends.

There is no such thing as an average IM list or an average earning per subscriber. Any number someone gives you for that is meaningless. The $1/month/subscriber is made up and of no relevance to anything. The only numbers that matter are your own. I know someone with a list of a few hundred who makes a full time income from them. I also know someone with a list of over 120,000 who only makes on average $900-1000 a month from that list. (Garbage in - garbage out). A former colleague of mine with a successful offline business averages around $500 per subscriber - that one is not an internet marketing list.

It's up to you to build a quality list of quality subscribers and provide quality information or services to them. Or you could go the route of the guy with the 120K list, or anywhere in between those two. Either way, you will need to build your own list and decide how you want to treat that list and how you want to monetize that list to get the only numbers that hold any meaning. You need to find out for yourself what the numbers are for your own list. My list numbers or the list of anyone else in this thread or this forum have no relation whatsoever to what you will or will not make with your list.

All lists aren't created equal.

Typical or 'average' results usually mean next to nothing in the way of earnings. The people who are getting great results online are not average.

People who look for average don't make much money in IM.

97% are broke people looking to sell or make some quick cash...for free of course. So whatever the size...knock at least 90% off and that's what you have as real customers. That's the reality of life.(even more so on the Net.)

If you had a responsive list of big buyers with money....that's a different story... but they aren't for sale.

Actually it's a really stupid, newbie, dumb question. Just like 98%+ of newbie questions here.

How do i..

"how can I

Show me
do it for me
tell me..."

stop being spoon fed and find out for your-self.

It depends on how and from where were you collecting or building your subscribers list. If you were focusing on getting traffic to your squeeze pages from quality traffic sources like organic visits ( it`s the peak one) solo ads or swipe emails, then you will find that the average may reach up to $1 per subscriber.

In other side, if you got the most majority of your list from traffic exchange websites, salelist websites or low quality traffic resources, then your average may be under $0.5 per person.

The funnels you use to build your list may also affect the average value per subscriber