Creating my Lead Magnet

Your lead magnet will be right here on this very forum.

What questions get asked the most?

Don't worry about them being simple or easy.

How many times have people started threads asking a question only for people to reply saying "this question has been answered a thousand times".

You see some people can't even be bothered to search the forum. They would rather someone package the information for them.

One way to get inspiration is by looking at what your competitors are using. DON'T COPY THEM just look at the ideas then improve on it. Also ask your self what would your typical visitor benefit from them create that!

PS: Don't slap some BS PLR. I don't recommend it.

Can I hire somebody to do this work for me?

There are lot lead magnet, most simplest one is PLR product. To name few, you could make one list bout tools, plugins, and many more and convert it into pdf. Don't make yourself too complicated. Test...TEST..and Test..see what work best for your audience.

What sector of IM are you targeting? Listbuilding? SEO? WordPress users? Social media? To give you a better idea of what to offer, I'd need to know more about who you're offering it to.

Get out of this niche.

Go and sell a product about "how to become a celebrity musician in your city" or something like that.

While I must say that I pretty much agree with Randall and nicheblogger, I'll also say this:

There is a relatively short list of things to keep in mind when creating a lead magnet.

-It shouldn't suck. This giveaway could potentially form many folks' first impression of you. I'm probably not going to open emails from a guy who just wasted my time with a terribly written piece of re-hashed garbage.

- It doesn't have to be totally freakin awesome. What? Listen, besides the fact that an obscene number of people who opt in will never actually read your freebie, you don't have to be solving world hunger with your lead magnet. You want it to be quality, for sure...I'm not encouraging adding to the endless pile of crap out there. But I've seen people pour way too much time into their lead magnet, only to have their campaign completely bomb for a totally unrelated (or totally related) reason. There are definitely many benefits to over delivering on quality, but there are also benfits to just getting something of decent quality out there. That fact that it's free is not an excuse for it to suck...but remember, your totally perfect amazing free giveaway is not likely to be the make or break factor in your business being successful.

-Create it with a purpose. You obviously want to provide valuable content. No brainer. However, you also want to present the right content, in the right way, in order to basically warm up your audience for the rest of your funnel. It should be relevant, not only to the topic at hand, but to your OTO, your follow up series, your long term strategy for your list, your brand, etc.


Ok, there's probably more to it than I implied at the beginning of my point, but I guess what it comes down to is this: don't let it suck, don't over-complicate it or put undue stock in it, and create it with a purpose.

Also, regarding your question about hiring people to do this? Or course you can. There's people selling the service on WF and countless other markets. Also, there is some decent PLR out their that you can polish up and use to create a freebie.

But, as was suggested, maybe you're not really in the place to be teaching people just yet, if the lead magnet is presenting such a problem...or if you weren't aware of how easily outsourceable this is.

I mean no disrespect, but how much of an expert are you on listbuilding when you don't know how to make a lead magnet (which is a cornerstone of listbuilding)?

Go back to the drawing board, and create around what you KNOW, whether that's in IM or not.

There's a world of difference between discouragement and honesty.

I'm on your side of the fence,

"First they ignore you, then they laugh at you, then they fight you, then you win." - Gandhi

Anyways go to a library, pick out some books on internet marketing read, learn, reword, then start writing ;]

Oh and make sure to give credit to every author you steal from

You don't want to give people some BS piece of crap that will make them unsubscribe faster.
You need to be very aware of your current brand and what your audience is looking for, then think about your free offer.
By creating a short questionnaire you can get a picture of the problems your readers are actually struggling with.
It will give you an idea for a giveaway, and it can also be a good idea for real product.