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What do you think of my open/click rates

by exoro
9 replies

I'm wondering if these numbers are pretty standard for a list of 400. I am not in a business/IM niche. I'm in a music niche.

The date-range this data is from is December 28, 2015 to today.

Edit:
Sorry about the long width of the image. Hope it doesn't bother you. I tried to make it smaller with bbcode, but it didn't work.
#clickthrough rate #email marketing #open or click #rates
  • Profile picture of the author Dang Vinh
    not bad, man
    keep providing them value, that's a good way to build a strong relationship
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  • Profile picture of the author powermta kudos
    its a good result. make a good relationship with your list users, provide some good offers, make good money out of it.
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  • Profile picture of the author AmericanMuscleTA
    Well... when people click on your email where are you taking them? What's the next step? Are you making money when someone clicks on your email?
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  • Profile picture of the author benschop86
    You seem to have a decent open rate.

    25% is probably pretty good. I don't know your market that well but I would imagine the music niche isn't flooded with spam the same way IM and health niches are, so this may have an effect... Also watch how this number changes over time. If it starts dropping then you are not providing your list enough value and they are losing interest.

    Your click rates are kinda low.

    This means your email copy isn't the best or your offers aren't that enticing to your readers.

    Either way, keep studying and tweaking, good work! Most newbies don't even look at data!
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    • Profile picture of the author exoro
      Originally Posted by benschop86 View Post

      You seem to have a decent open rate.

      25% is probably pretty good. I don't know your market that well but I would imagine the music niche isn't flooded with spam the same way IM and health niches are, so this may have an effect... Also watch how this number changes over time. If it starts dropping then you are not providing your list enough value and they are losing interest.

      Your click rates are kinda low.

      This means your email copy isn't the best or your offers aren't that enticing to your readers.

      Either way, keep studying and tweaking, good work! Most newbies don't even look at data!
      Great response, benschop86!
      What do you consider an average click-through rate?
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  • Profile picture of the author Engineer2Blogger
    That's actually a good open rate, (as long as it's consistent).
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  • Profile picture of the author Mattdawg841
    That's pretty a pretty good open rate!

    Just remember that with email marketing, the subject line's ONLY objective is to get the email opened…the email's ONLY objective is to get the reader to do whatever it is you're asking them too (click on a link, go to a website, whatever). And what you can do to make the click through rate even better is to train your list to click. So instead of giving all of your content in your email, give a teaser that makes them want to read/learn more and then have them click to a blog post, video or something like that (doesn't have to be your content). This way, when you're promoting an affiliate offer or your own product, they are already conditioned to click on the link in the email you send

    I hope that works and good luck!
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  • Profile picture of the author scottlarson
    Look's pretty good, but the real test is are you making money and if so, what are the conversion rates?
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  • Profile picture of the author scottlarson
    If you have a conversion rate of 1%, then 1 out of every 100 people that opened or signed up actually bought something. I've read that a conversion rate of 1-2 % for a clickbank offer is about average. Of course, there's lot's of factors involved like your headline and your opt in page, that's why you should test different things. It's amazing how a seemingly small change can make a big difference. Good Luck- Scott
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