Send emails ourselves? Or use a service like Mailchimp or Sendgrid?
As we haven't had to send that much email before, we're wondering if we should send it ourselves or use a service like Sendgrid or Mailchimp.
Our initial test, however, resulted in a bounce rate of 15%, which is fairly high. I believe that this would result in us being banned by Sendgrid or Mailchimp.
So if that is not an option, we will send them ourselves. But if we suddenly start sending out 100,000 emails in the course of a day or two, will we be pegged as spammers?
How would you suggest we approach this?
Thanks for any input.
PS: For clarification, we aren't talking about emailing product solicitations to people. We do focus groups on behalf of companies and we pay people to give their opinion about their products. The people invited to each product study are paid well for their time.
We have plans starting at just $69 per months for 180,000 emails!