How To Build Buyers Email List?

1. Dont annoy them with too frequent mails. Dont send your marketing mails too often or too early. Give them valuable content regularly to build trust.

2. Just like in 1.

5. By targeting buyers-keywords with the site where you collect the mails. And by targeting a buyers-niche. For example, a "drone" list has high buyers potentional, an "free browser games" list not so much

6. The open-rate is dependent on the email-subject. So, do A/B Testing on it as much as you can. There is no general rule

7. Very subjective, but I would start after 3-6 non-marketing mails (eg 1 each week)

You don't need to buy list building courses - there's plenty of stellar advice on this forum for free. Search for Alexa Smith's, Myob's, John McCaibe' and Shaun OReilly's posts. They are better than what these so called gurus put out there.

1. Set subscribers' expectations by telling them beforehand how often they'll receive emails, what they'll contain and that you're also promoting products for which you make money. It helps with open-rates tremendously.

2. Be open and honest about making money from the products you're recommending. Don't try to say, "I'm recommending this e-book because I care so much about you" - everyone knows that's not true. Just phrase it as a win-win situation, something like, "I stand to make money if you buy this product, and you too, because it's a good product." Something like that, anyway.

3. Don't use sneaky/clever writing tactics and subject lines. Write your emails as you'd write them to a friend.


I'd obviously continue adding emails to the sequence since I'm expecting high-open rates. And since people are opening and reading my emails, why wouldn't I continue sending more of them?

Unless you let only buyers opt-in on your lists (which is possible by using some sorts of software that verifies transaction ID, at least for Clickbank), that's difficult to do. One way would be to start with a freebie seekers list, promote products, and invite buyers to join a different list by incentivizing them with things like exclusive content, better offers, discounts, etc.

Writing as to a friend, instead as someone trying to push people to buy products. It has worked well for me and my clients, and while other types of writing work, well, this laid-back approach can work well too, especially since so many people don't do it.

In about the second or third email.

Thanks guys for those advice. I really appreciate and very interesting points. I have stopped time ago to buy anymore those "build your list" courses/products. I think best way is just to learn it from real professionals who are experienced with list building and also through experience and mistakes.

Very awesome information. My passion is with software development and internet marketing. I think I will create a blog where I combine those two passions together and come up with something smart

You can build a buyers list by simply selling products, which should be obvious.

There's 2 other ways that might not be so obvious.

1) Get a bonus spot on their download page
2) Offer bonuses if they buy through you and make them optin to get them

(or you can have #2 done automatically)

I quoted your questions and put my answer to them in bold.

good information

Thanks guys for this information. Very helpful

1. Can you give 3 good advice on how to manage your list?

- Make sure to backup your list often.
- Make sure to segment them according to products bought or other criteria.
- Train them to BUY by having a consistent promotional schedule or style - There was a very well known guru who only sent free stuff forever and on his first promotion he almost lost his entire audience.

2. How do you keep your relationship good with subscriber?
Use a conversational tone, and include some life stories to build rapport. Sometimes throw in some gifts but don't do this too much.. and of course if you have the time you can reply to them.

3. If you write an autoresponder chain of email, do you write it for some specific sequence or do you continue adding every week new email? For example let's say I make an autoresponder chain of email, which contains 10 emails. There would be 1-3 days gap between each email. Would you after those 10 emails reached by subscriber continue writing more or do something else?

4. If you do something else after that sequence what it would be?

What I do is with Aweber, I set up a series of autoresponder emails that sells them on the initial product, then I set up automation tools with a product called AWProTools which moves subscribers who have finished the autoresponder sequence to a broadcast list. I then email that broadcast list with emails on a regular basis.

5. How do you find "buyer" subscribers instead of just subscribers who wants to learn and nothing else?
- From the start : After people optin you want to present them with a low-cost, high value product and you'll be able to segment the buyers from the freebie seekers there.
- On a regular basis : If you're promoting affiliate offers you could have them optin to another squeeze page that moves them to another list before redirecting them to the affiliate offer so you know which are the ones with high responsiveness. If you promote JVZOO products there's an option to integrate Getresponse so that buyers of the affiliate product get moved to another segment on your list.
- On a regular basis : As mentioned before you'll have to train them to buy. Freebie seekers will unsub when you promote products leaving you with a cleaner and much more responsive list.

6. What are essential elements on writing good email message which will get high open rate and conversion rate?

Short/controversial/curiosity or scarcity or benefit driven subject line.
using the prefixes RE : FW : etc... in your subject line
Short emails to trigger the click, let the sales page do the selling.

7. When you would start promoting products to your subscribers?

From the beginning to train them to BUY and set their expectations for the coming days.

There's a lot of good information in this thread and on this site, but are there some resources that some would recommend to get started?

There's so much information out there that it's overwhelming. I'd like to know how to get from point A to B in the most efficient way possible. i.e. once you get your email subscribers, what do you send them and in what succession? Do you link them to previous blog posts you've done to give them a sequence that starts from the basics?

Please note that all the comments I give work with any simple regular autoresponder.

The best advice is to segment your list. I have over 200 segmented lists. Some of the ways you can segment your lists are...

1.PROSPECT list per category. Some categories for IM may be...Article Marketing, Affiliate Marketing, List Building, Joint Ventures, Software, Copy Writing, and many more. These are the people who are entering your sales funnel,which tries to convert prospect into customers or buyers.

2. BUYER list per category. This allows me to promote similar products to this list based on category.

3. BUYER list per product. (Note, I did create my own software that allows me to add a new subscriber to multiple lists. So I can put a subscriber into a buyer list per category and per product.) Some autoresponders will allow you to do this with setting withing the autoresponder.

4. JV PARTNER list. This can be one of your more valuable lists. When ever I have a new product to launch, these are the first group of people I tell about the new product. These are all people that I have done some kind of joint venture with before. I believe my current JV Partner list has well over 800 people on this list.

5. AFFILIATE list. This is very similar to the JV Partner list but I don't know these people very well. But they have signed up to promote my products. This is a list I'm working on very hard and hope to add another 20,000 affiliates to this list next month.

Provide high quality information. Tell stories with some stories being personal. Supply good resources. Be approachable. Tell your subscribers how to get a hold of you when they have questions. A support desk works great for this. Keep your emails personal as if you are just talking to the person who is reading the email message.

I write all my emails for a specific purpose in mind. It is always to promote a specific product or service.

At the end of an email sequence I add an email or two that give something away. Naturally the link goes to another squeeze page to get them on a new list and an new email sequence. The squeeze page is a good tool to move people from list to list and promotion to promotion.
I move the subscriber to a different list and follow up sequence using a squeeze page.

This is one big problem that no one can completely solve. There is no way to tell who is just a freebie seeker or a buyer. You should handle every prospect the same and let your sales funnel do its job. Try to stick to this equation... subscriber = future buyer

...Don't try to do any predetermination because they will become a buyer when they make a purchase. You can promote specials with very low prices like a dollar or two to get people who never buy to become a buyer. Sometimes once they make their first purchase, even with a very low price, they will now make more purchases.

A good email is very similar to a very small sales letter. The goal is to presell the subscriber before they click on the sales letter link.

1. You want to present the problem.
2. Make them feel the pain the problem causes.
3. Offer a solution to the problem.
4. Give a call to action to click on the link in the email message.

You can present these four elements and a number of different ways. Plus the call to action does not have to be to a paid product. It can be to a free product that is on a squeeze page.

You start promoting your products in the very first email message. The main reason for building a list is to make sales. The promotions don't have to be direct. They could be a sponsor ad or a P.S. at the end of the email message.

I always promote before the subscriber receives their first email message. When a subscriber opts into my list vis a squeeze page, upon clicking the subscribe button they are redirected to the sales letter of the product I'm trying to promote.

They either become buyers right away or they check their email for my free report and in the free report I promote the same product. Plus the follow up sequence always has at least one link to the same product. The purpose of email marketing is to MARKET in your emails.

If you send out emails with no call to action of some kind whether free or paid is a wasted email and you are just catering to the freebie seekers. Always write your email messages with a purpose in mind.

I hope this has been helpful,
Steve Yakim

You should always provide qualify conetnet. You could always offer avery low cost product on your squeeze page.

2. How do you keep your relationship good with subscriber?

a) Just think as a prospect in how many days you wouldnt mind hearing from a company?
b) When you do, what is it that would tempt you to open and read the email?
c) What kind of contents and language will interest you?
d) What would tempt you click on their 'subscribe/enroll' tab?
This will take care of everything for you.
Thanks, Nathan, EasySendy Pro.

Thank you everyone for providing very important information. I remember few years ago when I had my first list which was about 150 subscribers and the problem there was that even though I provided very important information but never succeeded to get any sale when I did soft sell.

I have also been wondering about those email marketers who have email lists in many niches that are totally different, like how they can keep up with writing those emails because you need lots of information about specific niche if you are going to provide useful information and not crappy.

thanks all for this meaningful discussions

1. Can you give 3 good advice on how to manage your list?

Give good content, segment, do AB testings.

2. How do you keep your relationship good with subscriber?

Be more personal when sending emails, give freebies from time to time and good content.

3. If you write an autoresponder chain of email, do you write it for some specific sequence or do you continue adding every week new email? For example let's say I make an autoresponder chain of email, which contains 10 emails. There would be 1-3 days gap between each email. Would you after those 10 emails reached by subscriber continue writing more or do something else?

We add something new about the email series is done.

4. If you do something else after that sequence what it would be?

It would be new content and segmenting the list according to their actions during the previous email sequence.

5. How do you find "buyer" subscribers instead of just subscribers who wants to learn and nothing else?

Consistency is key, also write emails with "click here to access the full content" which leads them to a purchase page.

6. What are essential elements on writing good email message which will get high open rate and conversion rate?

Be more personal, create topics with good impact.

7. When you would start promoting products to your subscribers?

Usually on the 2nd email, with 1-2 days gap from one email to the other.

Hope this helps!

can you give a good sample of a good buyers email list strategy ?

how to be more personal with them ?