Tow questions about email marketing...
I want to ask two questions about email marketing. My first question was discussed many times but still I want to ask as there is too much changes in last few years regarding communication. So, please reply both questions. Thanks in advance.
1) Is email marketing dying? : I know this question was asked many times, but from few years peoples are using mobiles and now they rely on Whatsapp like apps for communicating which is fast to access. It seems that opening a email and reading it is little outdated (Please correct me if wrong) Experienced email marketers may know that email opening and click rate decreased from few years. So, If a newbie starts building list, is it waste of time or it is very hard to get response sending emails?.
2) Can I use wordpress plugin for email marketing : If email marketing is not dying can I use wordpress plugin to send emails, newsletter. I have recently found such plugin that sends emails, newsletter so that I have not to pay monthly for costly autoresponders like Aweber. Can I use such plugin. I doubt that after few versions from wordpress it will be get unreponsive.
Please guide me in this issue.
Thanks
- Pradeep
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