Question about CTR and MailChimp's measurement
MailChimp measures clicks as the percentage of total people in your email list that click a link in an email, as opposed to the rate of people who click through once they open the email.
I see everyone talking about getting CTR of 15-30% and I'm stuck here looking at MailChimp's number thinking "sh*t why am I stuck at 2%?"
What do you usually measure? The amount of clicks total, or the amount of people that open and then click through?
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison