Facebook Ads Traffic to Squeze Page Not Convert

How are your Facebook Ads doing? Would you mind showing us the stats? You might have the wrong targeting set up for your ads. How many impressions and clicks have you gotten so far?

Audience network and mobile traffic ads is notorious for convert very poorly. Audience network especially. For mobile traffic, so far when it comes to lead conversion it's acceptable but sales conversion is very terrible.... but I've heard that it can do decently well for some niches.

Split up your audience network ads + mobile traffic ads with desktop, then compare the two. If desktop is converting >40%, but audience + mobile isn't... then the issue isn't with the targeting or the lander, but with the other two (for me, it tends to always be the problem).

Also, here are some of my best landing page and ad copy guidelines:

1) make your image clickable- people often click on images

2) put your CTA (call-to-action) button 'above the fold'. What this means is that the button has to appear without having the visitors to scroll down.

3) short-headlines (between 15-25 words) rock!

4) on the CTA button, use this text "Send Me My FREE (lead magnet)- Click Here NOW" (of every possible variation I've tested so far, this worked out the best)

5) make the headline and bullet copy (if you have them) relevant to the visitor.

For example, for a Futures Trading product when I target at forex traders will use this headline: "How To Easily Trade Futures Profitably In 2 Days... Even If You're New To Trading!"

However, if I target the mass audiences (mums etc), I use this: "How To Escape The '9 to 5' By Trading For Only 2 Hours Per Day... So You Can Spend More Time With Your Children!"

6) Pre-Frame and Pre-Sell the click.

Ok, this is a bit hard to explain

Try to shift to Desktop traffic and then see the results.

OR

You can also use this trick for mobile traffic:

Use and ad with only an image with a CTA like "cick here to know more" or something else.

Than when the image is clicked instead of a url,
point it to a "mailto:" of the autoresponder's subscription via mail service,

with a pre-compiled text like "Yes i want more information about ..."

So when someone clicks your ad with a mobile, it opens automatically his best
mail with a
pre-compiled text: he has only to click "send" and it's
ready to be sent to the mail of the autoresponder, i mean subscription via mail service.

With this "trick" you have the real mail and most used one of the person, it's added automatically to your list and you could have an open rate of 50%.

Try it

Is your website mobile friendly? Once I made sure mine was it had a major impact on my FB mobile ads and Instagram campaigns.

What are you selling?

It needs a clear, concise message and an absolute killer headline.

People must want the product.

Are you tracking mobile and desktop separately?

Sometimes one or the other converts great while the other not so much.

It's so difficult to stand out from the crowd. There's so much noise out there.

Are you doing all the basic marketing things you need to do to ensure that your ad stands out from the crowd?

All the best,

Pat

thanks so much for all of your input.

anyway this is today result. the ads just run for 1 day.

it is clear who win between desktop vs mobile.

Should I let it run for another 2 days or should I cut the mobile right now?

and for the desktop conversion...

With 63 clicks I only got 4 subscription with no sales...
Is this number bad or acceptable?

With 4 optins out of 60 visits, its surely a bad conversions.
You need to work on your squeeze page and make sure that your FB audience targeting is spot on with the squeeze page niche.

Yup

Yeah a standard squeeze page will do:

1. Headline
2. Call to action
3. Enter email

Make sure your squeeze page is mobile optimized though!