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TOO MANY Unverified Subscribers!!! Solution please?

by Gina Heer
11 replies
I am a newbie in email marketing and signed up on AWeber + Insta page.

I have around 197 unverified subscribers and around 270 verified ones. This is a ridiculous amount of unverified subscribers. I am not giving a freebie on a thank you page, I am doing everything from the book and the people sending in their emails are interested in the product, because they are targeted. Will single-opt be a solution? Because AWeber doesn't recommend it and I guess they send the confirmation email anyway. Is it even normal to have this many unverified subscribers? Because its disheartening. I don't believe they just enter their emails for the heck of it, of course they want to receive the free product..

Solution please!!
#solution #subscribers #unverified
  • Profile picture of the author Peter Stavrou
    Double-Optin will be the solution because people will need to verify their email before they are sent your freebie.
    If their email is not verified it's easy to see and you can delete them in bulk.
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  • Profile picture of the author Tonester
    I don't know any IM'ers that use double opt-in. I'm sure there are some though. Everyone using single opt-in.
    I'd do that moving forward.

    Tony
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    • Profile picture of the author ChantalVanderlaan
      Originally Posted by Tonester View Post

      I don't know any IM'ers that use double opt-in. I'm sure there are some though. Everyone using single opt-in.
      I'd do that moving forward.

      Tony
      From what I've seen, MANY marketers use double opt-in based on the theory that their lists are more responsive than a single opt-in list. I'm interested to see how others chime in on this.
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      • Profile picture of the author James McAllister
        Originally Posted by ChantalVanderlaan View Post

        From what I've seen, MANY marketers use double opt-in based on the theory that their lists are more responsive than a single opt-in list. I'm interested to see how others chime in on this.
        This is what I was taught way back when, and several of my marketing friends still swear by it, but to me the idea of using double opt-in for a more responsive list doesn't make sense.

        It's not the responsiveness of the list that matters, it's the results. By using single opt-in, you are still getting all of those same people that would've been really engaged with you and opted-in anyway, but you're also getting all the others who wouldn't have confirmed their email for some reason.

        If I had to choose between 1000 subscribers where 40% opened my email and 2000 subscribers where 30% opened my email, I'd go with the latter. Because in the end, the less responsive list resulted in 600 opens vs 400. An exaggerated example, but it shows the point.
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        • Profile picture of the author limitbreaker
          Originally Posted by James McAllister View Post

          This is what I was taught way back when, and several of my marketing friends still swear by it, but to me the idea of using double opt-in for a more responsive list doesn't make sense.

          It's not the responsiveness of the list that matters, it's the results. By using single opt-in, you are still getting all of those same people that would've been really engaged with you and opted-in anyway, but you're also getting all the others who wouldn't have confirmed their email for some reason.

          If I had to choose between 1000 subscribers where 40% opened my email and 2000 subscribers where 30% opened my email, I'd go with the latter. Because in the end, the less responsive list resulted in 600 opens vs 400. An exaggerated example, but it shows the point.
          Well said. Single all the way. You can even recapture double opts from your single opt list if you choose to.
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  • Profile picture of the author RobertJFox
    There are several schools of though on which is best but to be honest with you I always find that double opt-in just annoys people, for an initial offer anyway, besides which there's the possibility that your confirmation email is going into the spam folder that could be why people are not verifying.

    one thing I have tried in the past is to offer a second lead magnet later on in the process which requires double opt-in obviously not everyone will subscribe but if you have looked after your subscribers a good majority will, and the ones that don't remain on your original list.

    As for awebber not liking double opt-in I wouldn't worry too much they are warning you that you are likely to get more people unsubscribe but it's better that they unsubscribe after seeing what you are sending them. You were asking will awebber still send out the confirmation email, in most cases no they will still pick subscribers at random to confirm or if they are suspicious of them.

    hope that helps
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  • Profile picture of the author getbread
    Setup a locked item on your thank you page and get those that do confirm to share your offer.

    So if you are giving away a free ebook on your thank you page have a locker that say get this extra guide or extra info, just share out site on twitter or google plus.

    It won't fix your problem with unconfirms but it could get those that do confirm to help drive more traffic to your offer.
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  • Profile picture of the author DIABL0
    Just use single opt-in and then you can reach everyone that signed up.

    Concerned that double opt-in will create a more responsive list?

    You could make your first message that you send, your own confirmation message and then segment those users that click the link and then you would have a list of both. Then you can see how responsive those that didn't click are and if you would have lost money had you run double opt-in and not had them.

    Also, if you just do single and not your own confirmation, you can always just remove the non-responsive users after they don't open any messages for X days or don't click a link depending on your preference.

    By doing either of the above, then you at least are giving those users a shot (which cost you money), which I would take over running double opt-in any day.
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  • Profile picture of the author Tonester
    Glad to hear a majority of people think single opt-in. I think there's no right or wrong way. Whatever works for you.

    For instance, I firmly believe that asking for a first name plus email address is much, much better, as it makes the emails more personal, which, IMO, is a HUGE advantage over just "Hello, random customer that I know nothing about, not even your name,"

    I know a lot of people might disagree, but how many potential sign ups won't enter their email if they have to enter their first name? I don't know, but I think it's pretty small.

    Tony
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  • Profile picture of the author pronoton
    can we do segnmenting to this list ?
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    • Profile picture of the author Eagle07
      You may need to create a customized page instructing your subscribers to confirm their email. Make it easy to understand and very detailed. Include screenshots on how they are to confirm their subscription. Use this page after your subscribers hit submit. Do not use the default instruction set by aweber
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