Do you send your promos by Broadcast emails only?

Try to supply quality content in every email you send. Plus every email should include a promo for something. Either free or paid. You want people to take some kind of action after reading your emails.

You can run an autoresponder series for as long as you want. There are series that go on for a year or more call Evergreen Email Series. You put emails in this series that promotes good products and content that have been around for a while and you know will still function with all the changes that can happen quickly on the Internet.

An evergreen email series is not that hard to create. Just think, 52 emails would be one email a week. You don't even have to write all the emails at one sitting. Write 4 emails and add them to your autoresponder and then every week make it a point to write one more email and add it to the series.

When you write your emails you try to give what I call quality but incomplete content. Emails would need to be really long to be really complete. So you do your best to give a snap shot of what people will learn from purchasing the product. The purpose is to presell the product so when they click on the promo link they will have a really good Idea of what they are going to see on the sales letter and why they want to purchase it.

I try to set up all my promos in an email series. If you want to promote what I call the shiny objects the you send out broadcasts. But plan your email series to promote your bread and butter products. It will greatly automate your business.

I hope this has been helpful,
Steve Yakim

If your providing quality content, there is no reason not to include a link to a product that will help a user learn more regarding the content in question.

So lets say you are providing info on facebook advertising, then provide a link to a facebook advertising offer.

If someone was to get their panties in a bunch over getting good content along with a recommendation for a product and they unsubscribed, then you didn't want that user anyway and they were a piker.

If the offer ever becomes outdated, then change the link in the message to an updated product.

If you don't have a product to match the content, then at least use a PS and remind them about something.

ABC...Always Be Selling

I would use broadcasts for straight up offers that you have no content.

There are no set rules to how you do this.

You could stack multiple messages all about the same thing, so with each message you give them a little more content. How much time you spend on any one offer, I would base it on the price. There is no point in spending too much time on some cheap offer.

Also what is your plan when they hit the last message in your AR sequence?

A more sophisticated way to do all this is...

You have your squeeze page that collects the user and puts them into an AR sequence regarding a specific product. You send messages (campaign) specific to the product and the user either buys or doesn't.

If the users buys, then you move them to another AR sequence to try and sell them another product that you think is the best product that would continue the natural progression of interest. Which could also be some form of an up-sell. If they buy the next product, you then repeat the process offer another product, until they do not purchase.

If the user doesn't buy, then you move them to a general broadcast list, where you just send out teaser info regarding other offers and provide a link to a squeeze page for a freebie related to the offer. So anyone that subscribes to an offer is then moved from the the general list to the new list and you repeat the above over again until they don't purchase and then they get moved back to the general list.

By doing the above and having them subscribe to another list, instead of just hitting them with actual content / offers, show what they are more interested in and you can build a campaign of message to put them through and have a better chance on selling them. Plus the broadcast are technically just content, because you offering free info to get them to subscribe.

The messages don't have to be all teaser content to get them to subscribe, you can send some straight offers as well. Even user that are in an AR sequence you can send a straight offers, but I would limit these to some kind of limited time special, so there is a reason to break-in to the AR sequence.

Does that make sense?

Like I said, there are no rules, It's all about testing and figure out what works best.