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Do you have a different list for each product your sell?

by ChantalVanderlaan
14 replies
I've been researching this and came upon this thread http://www.warriorforum.com/main-int...y-product.html

BUT I'm still not really clear on it....(I'm in MMO niche btw)

I have spent a few days writing out a 35-day autoresponder series for list "A"...I'm ready to launch my product soon and all buyers will end up on list "A". The first email is this series is the typical "Welcome" message

Suppose I launch another product in a few weeks...if I want to keep a separate list, won't I have to write another autoresponder series? Obviously the "Welcome" message from List A won't be appropriate for List B.

Also, if a someone who bought my first product ends up buying my second product, they will be on 2 lists....would I remove them (manually) from List A so they don't get bombarded with emails from both lists?

Another question: is my 35-day autoresponder series too long? This particular autoresponder series really takes a reader through the process of setting up an online business step-by-step. If I have a list for each product that I sell, should these autoresponders be more specific to the purchased product? For instance if someone bought a product that I created that teaches you how to set up a squeeze page. Should all the emails in the autoresponder series for this list be relevant to building a squeeze page (content and promotions).

As I said earlier, I'm just not really clear on any of this and would appreciate some feedback

Thanks
Chantal
#list #product #sell
  • Profile picture of the author PatrickTaylor1
    Hey Chantal!

    Yes, I feel you. This is something you refine as you go along, I think.

    It really depends on the product. I have several specific campaigns around products, but as of late I have been focusing on funneling my subscribers to one main e-mail campaign because, let's face it, whatever product you sell them, you simply want them to be on your list so you can continue to communicate with them.

    Different autoresponders handle this differently. Mailchimp is big on having ONE list and segmenting that list. GetResponse seems to encourage the building of multiple lists.

    As far as automating getting your subscribers off of a list once they get on another one, Clickfunnels seems to have that process automated. There is also some if/then logic built into GetResponse.

    I don't think 35 is too many in the campaign. In fact, you should be striving for hundreds or even thousands! :-)

    Focus on affiliating with long-term "evergreen" affiliate promotions and you can send your subscribers to them for years.

    Hope this is helpful.

    Pat
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  • Profile picture of the author ChantalVanderlaan
    Can anyone else chime in on this? For anyone in the MMO niche, do you keep your lists separate for each product you sell? How long are your autoresponders?
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  • Profile picture of the author agmccall
    You can keep your autoresponders as long as you want. In my opinion there is nothing wrong with a series that lasts a year, although, many marketers prefer the email blast route. It is totally up to you.

    As far as different lists. As long as they are in the same sub-niche nothing wrong with using the same series. You might, as you say, have a different welcome/thankyou email, then just copy and paste the rest of the series, if they are the same sub-niche. But, it might be better to have totally different series, especially if someone buys multiple products from you.

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author TheGMa
    Hi Chantal, Al! Nice to meet you, Patrick.

    Thanks for starting this thread, Chantal. I had the exact same question.

    For instance, by the end of the year I will have completed 3 separate niche sites. One I know how to handle, and the other two will be for learning the ins and outs of multi-site marketing. I'm heading for passives, starting slow at first.

    So now I am where you are, Chantal - different markets, different products, juggling a gaggle of email lists.

    How does this sound?

    The lists will be super targeted. As Al said, as long as the products in each niche are inter-related, there's plenty of carefully planned mix and match that can be done using maybe a 4 day intro string for the new subscribers/buyers, then merging them into a broader email series.

    Now, if I'm not mistaken, one can take the separate market lists and cull them down to common interests - cross-overs. Now I have another list to market to, maybe more.


    Niche A:
    Buyers
    Subscribers
    Club members

    Niche B
    Same

    Niche C
    same

    Cross overs?
    ....
    ...

    Okay. List overload. Time to hire a VA? Or am I overdoing the list breakdown.

    - Annie
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  • Profile picture of the author Kingshouse
    Hi Chantal

    Personally I have separate autoresponder series for each of my products.

    Realistically it can be a pain but it would not work out right to have the same
    email series for all of ones products.

    Great if you can create each email series in one sitting but sometimes you might
    have to do it piecemeal.

    Secondly I do not think a 35 day email series is too long. At the end of the day
    if your subscriber remains on your list for a year you still want to be in contact
    with them.

    I personally clean my lists regularly but there are people on my list who respond
    much later on n my email series hence I do not consider 35 being too long.

    I hope this helps.

    Will D
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  • Profile picture of the author Matthew Iannotti
    Long story short, yes have separate lists but ALSO have 1 master list with them all.
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  • Profile picture of the author Sean DeSilva
    35 emails is quite an upfront commitment, I'm sure you're very confident in your upcoming launch :-)

    So much of the concern of pitching a product they've already bought can be alleviated by soft pitching (ie casual mentions where suitable). It's crafting an email that builds up to a single product that can cause you trouble, something I tend to avoid with my clients for exactly the concern you raise.
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    • Profile picture of the author ChantalVanderlaan
      Originally Posted by TheGMa View Post

      Hi Chantal, Al! Nice to meet you, Patrick.

      Thanks for starting this thread, Chantal. I had the exact same question.

      For instance, by the end of the year I will have completed 3 separate niche sites. One I know how to handle, and the other two will be for learning the ins and outs of multi-site marketing. I'm heading for passives, starting slow at first.

      So now I am where you are, Chantal - different markets, different products, juggling a gaggle of email lists.

      How does this sound?

      The lists will be super targeted. As Al said, as long as the products in each niche are inter-related, there's plenty of carefully planned mix and match that can be done using maybe a 4 day intro string for the new subscribers/buyers, then merging them into a broader email series.

      Now, if I'm not mistaken, one can take the separate market lists and cull them down to common interests - cross-overs. Now I have another list to market to, maybe more.


      Niche A:
      Buyers
      Subscribers
      Club members

      Niche B
      Same

      Niche C
      same

      Cross overs?
      ....
      ...

      Okay. List overload. Time to hire a VA? Or am I overdoing the list breakdown.

      - Annie
      Hi Annie...actually your situation is different than mine - I'm only in one niche (MMO niche) so all my products target just this one crowd.

      Originally Posted by Sean DeSilva View Post

      35 emails is quite an upfront commitment, I'm sure you're very confident in your upcoming launch :-)
      I guess I wasn't clear about this is my original post....those 35 emails are really just a "general" autoresponder series...it's basically a series of emails that provides lots of helpful content with soft pitches for different affiliate products. This autoresponder series is not at all directly related to my upcoming product.

      So basically I'm still a little unsure on how to proceed....I'm starting from scratch after a long absence and this is my first WSO in a long time. So basically I'm looking to build a list. My plan is to launch a series of WSOs in the next couple months.

      Maybe I'm thinking ahead too much but I'm wondering how to handle different buyers for different products. Does this make sense?
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  • Profile picture of the author Matthew Iannotti
    You're making this way to complicated...

    1 list for each product - 1 MASTER list that everyone gets added to.
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  • Profile picture of the author James McAllister
    Yes, I have separate lists for each product. They are set up to funnel customers from one product to the next.

    I'm not sure what email marketing service you're using, but GetResponse can be set up to automatically remove people from one list when they get added to a different one, so this can automate the process further.

    If I want to send blasts to my entire list or multiple groups of people, I'll just check multiple campaigns when creating a newsletter.
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  • Profile picture of the author cashgrinder
    Yes, definitely have separate email lists and a clear follow-on funnel for your messages. If you build the ability to target increasingly, you get the benefits of a continued relationship. You can still use your "big" list for more general offers.
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  • Profile picture of the author yakim1
    I make to lists for every product I create. One is a prospect list where I collect the person's name and email address from a squeeze page. The purpose of this autoresponder series is to get the subscriber to eventually purchase what I'm selling.

    I also create a buyer's list where I collect the buyers of this one product in my autoresponder. This way I can upsell the buyers of this product to my other products or future products.

    So you do need a different list for each product you create. If you do a broadcast you can include only the lists that are interested in that particular broadcast. But keeping separate list keeps those lists extremely targeted.

    I hope this is helpful,
    Steve Yakim
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