Why Your Email Is Like a Soft-Boiled Egg...
Ever tried to soft-boil an egg, so the yolk
is not too runny or too hard?
Tough to get just right...
Boil it for too long and your egg will bounce,
like a golf ball.
But dip it out of the water too soon and you've
got white slime on your spoon.
Yuck!
Writing an email's just the same - tough to get right
so it appeals to your prospect's mindset.
Put in too many facts, and she'll yawn and delete.
Try to be clever, or too predictable, and she'll click
and delete.
So how do you hook your prospect in, so your email
grabs her?
So she clicks through to your landing page?
Use a STORY EMAIL, like this post about a boiled
egg.
Have you read this far?
See what I mean?
Story emails get opened and read far more than boring
factual emails.
is not too runny or too hard?
Tough to get just right...
Boil it for too long and your egg will bounce,
like a golf ball.
But dip it out of the water too soon and you've
got white slime on your spoon.
Yuck!
Writing an email's just the same - tough to get right
so it appeals to your prospect's mindset.
Put in too many facts, and she'll yawn and delete.
Try to be clever, or too predictable, and she'll click
and delete.
So how do you hook your prospect in, so your email
grabs her?
So she clicks through to your landing page?
Use a STORY EMAIL, like this post about a boiled
egg.
Have you read this far?
See what I mean?
Story emails get opened and read far more than boring
factual emails.
