How can I track conversion in e-mail marketing?

by PKirby
4 replies
Hi there, fellas! Happy to come here

I recently started in affiliate marketing and I am primarily operating in e-mail. Most of the e-mail offers take recipients to landing pages where they do registration. This is usually the stage when they are considered acquired. I was wondering, how is lead conversion/acquisition is tracked via e-mail marketing? Do I need to trace their path all the way to registration? If yes, how can this be done?

Any help is much appreciated!
#conversion #email #marketing #track
  • Profile picture of the author sam1987
    I think that autoresponders can do that for you!
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  • Profile picture of the author DIABL0
    I promote a lot of CPA offers, so the biggest platform that CPA networks use would be Cake. So in the offer url you have s1=&s2=&s3=, so in s2 you would add s2=emailaddress.

    Then you would set up a postback script and specify it in the platform, so that each time a conversion happens, they send you the S2 info. Something like...http://somedomain.com/postback?somefieldname=#s2#

    Depending on the platform, it's just a matter of using the correct field in the url to insert the email address. Pretty much all major platforms have a postback option.

    In addition, if the platform has a conversion report, then you could just download the conversion report, which would also have the info in it. With the postback, it's all automatic.

    Just check with however you are working as an affiliate for and find out.

    The one downside is that anyone that has access to the cpa/affiliate network records, can see what the email address was. If this is a concern, you could set up a custom redirect script that encrypts the email address, so that no one can see it. Then when you get it, it will then need to be decrypted back to the email address.

    If your new to all this, it may sound a bit complicated, but it's really not. So don't let it dissuade you.
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  • Hi,

    What is your email marketing platform you are using? Usually, these platforms come with "user activity" history where you can check the activities of every subscriber (whether they clicked on a link in your email, they opened it or not, etc).

    In Aweber it is quite comprehensive as far as I can remember, in Mailchimp this can be located in Lists>>List Name>> Stats.

    Or better yet, this is also trackable in autoresponders as what sam1987 mentioned.
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  • You can easily track conversions with < MailChimp.com, Autopest.com, Aweber.com etc
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