6 Creative Email Marketing Techniques
Email marketing is one of the most important marketing techniques in this day and age. It gives a more personal touch to your marketing strategy and makes the receiver of your Email feel vital to your business and marketing approach.
Email marketing helps keep previous buyers as well as new ones interested in your product and keeps them up to date with all that you have to offer. But you must be creative with your marketing strategy. Your content should be fresh and interesting and compelling enough to make the receiver return to your website.
Marketing through email is not a new strategy and has been done since the introduction of emails. But for a strong email marketing strategy, you need to do a few things differently. The first thing you need your viewers to do is to subscribe to the daily, weekly or monthly newsletters or emails that your company or website offers.
The next step is for you to send effective emails that not only keeps your clients asking for more, but also compels them to invest in your product or service again. Here are some of the techniques that you can implement in order to write creative and compelling emails.
Make It PC and Mobile Friendly
There are a lot of people who don't use desktop PCs and prefer scrolling through their emails on their phones or tablets. You must make your newsletters and emails mobile friendly so that they are compatible with a mobile or tablet's interface. For responsive email design, you must make sure to focus more on image sizes and content that is effective for both mobiles and desktops.
Add More Infographics and Animation
According to the latest research, emails that have interactive gifs, infographics, and animation, have a more effective response from recipients than emails that are plain, simple and content-based. People don't like reading as much as they like looking, and bright, animated gifs and images can attract the reader's attention much more strongly.
Be Different
Be different than the rest of your competition when it comes to email marketing. If the rest of your competition is sending content based emails, do something different and send a video in your email with all the updates and latest features your business has to offer. It will not only set you apart from your competition but will also fascinate the recipient.
Predictive Analytics
This involves detecting your customer's behavioral pattern on your website or other websites through the use of cookies and targeting them by sending them relevant emails that are of their interests. This will not only result in an increased interest of the recipient in your email or newsletter but will also compel them to return to your website.
Content is Everything
These days, more and more focus is being diverted to images and infographics and gifs. But the fact of the matter remains that you can't neglect content. You need to make eye-catching headlines and interesting CTAs to attract the recipients. Opt for short and punchy tags and headlines rather than long and boring ones. The recipient should get a blast of interesting and fascinating content when he opens the email.
Offer Something
Another great way to make you email marketing strategy effective is to offer the recipient something in your email. It can be a discount or a chance to win an item or a trip to somewhere. If the reader believes there is a chance for him to win a lucky draw or get a reward by visiting your website, chances are they will do it.
Email marketing helps keep previous buyers as well as new ones interested in your product and keeps them up to date with all that you have to offer. But you must be creative with your marketing strategy. Your content should be fresh and interesting and compelling enough to make the receiver return to your website.
Marketing through email is not a new strategy and has been done since the introduction of emails. But for a strong email marketing strategy, you need to do a few things differently. The first thing you need your viewers to do is to subscribe to the daily, weekly or monthly newsletters or emails that your company or website offers.
The next step is for you to send effective emails that not only keeps your clients asking for more, but also compels them to invest in your product or service again. Here are some of the techniques that you can implement in order to write creative and compelling emails.
Make It PC and Mobile Friendly
There are a lot of people who don't use desktop PCs and prefer scrolling through their emails on their phones or tablets. You must make your newsletters and emails mobile friendly so that they are compatible with a mobile or tablet's interface. For responsive email design, you must make sure to focus more on image sizes and content that is effective for both mobiles and desktops.
Add More Infographics and Animation
According to the latest research, emails that have interactive gifs, infographics, and animation, have a more effective response from recipients than emails that are plain, simple and content-based. People don't like reading as much as they like looking, and bright, animated gifs and images can attract the reader's attention much more strongly.
Be Different
Be different than the rest of your competition when it comes to email marketing. If the rest of your competition is sending content based emails, do something different and send a video in your email with all the updates and latest features your business has to offer. It will not only set you apart from your competition but will also fascinate the recipient.
Predictive Analytics
This involves detecting your customer's behavioral pattern on your website or other websites through the use of cookies and targeting them by sending them relevant emails that are of their interests. This will not only result in an increased interest of the recipient in your email or newsletter but will also compel them to return to your website.
Content is Everything
These days, more and more focus is being diverted to images and infographics and gifs. But the fact of the matter remains that you can't neglect content. You need to make eye-catching headlines and interesting CTAs to attract the recipients. Opt for short and punchy tags and headlines rather than long and boring ones. The recipient should get a blast of interesting and fascinating content when he opens the email.
Offer Something
Another great way to make you email marketing strategy effective is to offer the recipient something in your email. It can be a discount or a chance to win an item or a trip to somewhere. If the reader believes there is a chance for him to win a lucky draw or get a reward by visiting your website, chances are they will do it.