Top 5 Email Growth Hacks

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In one of our previous posts, you had a chance to learn what's growth hacking and how it can be successfully applied by bloggers. This time, we will focus our attention on emails. It goes without saying that growth hacking can be a powerful marketing tool. After all, in its essence growth hacking is all about marketing and technology, their endless combinations and a powerful synergy. If bloggers can use it, what about emails?

The catch with growth hacking concept and emails is that you have to send hundreds if not thousands of emails, but in a way that most of them are personalized and effective. How?

#1 Dear User vs. Dear John
You don't have to put a lot of effort from the technological point of view, in order to address your potential users or customers by name. It's both personal and more appealing. You'll definitely avoid a situation, where an email receiver says in a heartbreaking disappointing tone, oh no, this is one of those emails I don't want to get.

#2 No need to wait, put everything on a silver plate
You've given enough time for your users or customers to try out your new service or product. If it's going to happen, then it's going to happen any moment now. The longer you wait, the more you have to lose. Take the initiative and ask a direct question. If they were planning to sign, they will do it either way. So, your question and proactive email won't spoil a thing.

#3 Be proactive with inactive users
We all know how hard it is to get a new user or customer. You have to invest a great deal of time and effort. With the email growth hacking, you can address your inactive users. This is a less costly way to generate more profit, than it is to launch a brand new marketing campaign in order to reach new users. At the end of the day, you'll end up with new users, which is your primary goal. The catch is that you'll be able to do it with your current users, who were inactive for various reasons.

#4 You don't want/need it, but how about your colleagues?
The main goal of your email is to allow you to set a foot in some of the potentially profitable corporate doors. As an email growth hacker, you aren't aiming individual targets. Think of your emails as a huge cyber-net, which has to do its job in the Internet ocean. You need just one valuable contact within an organization and you're good to go. It doesn't matter what he or she does as long as you can get the right kind of access.

#5 You certainly aren't the first one to walk down this road
The number of successful email growth hackers is constantly growing. You can certainly "borrow" a technique or two that can suit you just fine for your own goals. Learn from the best and do your best to outmatch them.
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