Using Email Marketing With eBay?

Hey John,

It's definitely a good idea to start building a list or multiple lists for the items you're selling.

Depending on what you're selling you could have a few lists on the go.

I mean, say for instance you sold a model airplane.

You could have a freebie guide for them to download...

Top 10 Model Airplane Reviews.

You could have affiliate links pointing to different airplanes and further down the funnel introduce them to drones as a higher ticket item via an affiliate link.

You could also cross promote model boats, trains, rc car's etc.

You could use your lists to drive traffic to new listings, you could also run competitions and give everyone who purchases a new item entry to a draw to win something related.

However if I was you I l'd start setting up small niche sites and get people to purchase from your own website.

Especially if you're on eBay you'll be able to offer bigger discounts by saving on eBay fees.

All you'd need to do is put a squeezepage style postcard or leaflet inside the package you mail out pointing to an opt in page.

Hope this gives you a few ideas.

Steve

How exactly do you email past eBay customers ?

I pay for 2 auto-responder services.

Biggest site has list 100,000 emails best $1000 spent buying that site.

100,000 about high end list want. Once get much past it too much server strain email people. I know few own million plus member list they never use them due to that.

When income down I use all my list email people.

Key finding good auto-responder which allows unlimited use for $15-20 a month range both ones I use allow that. One more user friendly other has better affiliate program.

it is nearly impossible for me to get email sign ups on my ebay page.. currently have 12 after 8 years or so... 9000 sales but 12 email subscribers... crazy ... still learning this crap.

Nurture them . . . feed them great content in the niche. It can be done in any number of ways - weekly emails, tips, newsletter, membership site, Facebook or Yahoo groups, etc.

Even though they may have purchased a physical good, you can still develop a relationship with them by giving them help, guidance, tools, answers to questions, and other advice over time.

It's best if you begin this process soon after your initial contact. If you wait for months or years, they are going to forget about their purchase from you.

Steve

As someone who is both an Internet marketer and a frequent eBay buyer, I'll be blunt - I hate it when someone I've purchased from starts sending me mail promoting anything, and that includes new things they've listed for sale on eBay.

I may have bought something from them, but I didn't opt in to become a subscriber. As far as I'm concerned, our relationship is over the minute I receive the merchandise and any subsequent sales offers I receive qualifies as spam.

If you're going to do email marketing with eBay customers, be sure to get them to opt in to exactly that.

Charlie

Charlie,

You are right, unless you opt-in, the seller shouldn't keep emailing you.

When I send the item to my eBay buyer, I include in the package a brief 1-page note asking if they would be interested in joining my business list. Then I tell them what it's all about, list the benefits for them, and give them a 50% off coupon for one of my products. Then I guide them to my opt-in page. If they want further contact with me, they know where to go to get it.

Steve