[Need help!!!] Struggle with email campaign

1) In terms of the subject line, I don't recommend using any of the two you mentioned.

Why? Two reasons:

The first is that anyone who receives your email will know straight away, before they've even opened it, that it's a blatant sales pitch. Meaning there's a good chance they won't bother reading it at all.

The second is that you're presenting the solution (i.e. Facebook ad accounts) in your subject line. Whereas you ideally want to hold off revealing your solution until in your actual email body.

This is just because you'll get many people who don't know the benefits of Facebook ads yet, or perhaps they just don't see themselves using them because they don't understand how to run them profitably. So therefore the only people who are likely to read your email that has a solution-based subject line, are people who already know the benefits of Facebook advertising.

Instead, you should look to write a benefit-based subject line. I'm guessing your target market are business owners/marketers if you're selling Facebook ads? Therefore the only thing they want to do is grow their businesses and make more money. So mention something that promises to help them do this in your subject line, as opposed to straight-up telling them you're selling Facebook ad accounts. In other words, mention the main benefit. Not the solution.

(Although it has to be said, there are many other "types" of subject lines you can use. For example, using "curiosity" based subject lines, or even using "controversial" ones, are great ways of increasing your open rates. If you do write any of these types though, make sure your subject line actually ties in with your email copy.)

2) As for your content, telling a story to get your point across is a very powerful sales technique.

People resonate with stories. Plus, they're entertaining to read. The easiest type of story to tell should be about how you (or somebody else) had a problem (for example, your current advertising was failing) which was then solved by running Facebook ads (just make sure it's a true story though). You then say how they can also do the same by buying your product

This is a much more effective way to "sell" in an email as opposed to writing a blatant sales pitch.

Also, I suggest not using a logo at all (unless the company you're working for is well-known in your market). The reason being is that nobody cares about the company. They ONLY care about what your solution can do for them. So therefore you want to make your email look as though it could have been sent by a "friend" as opposed to by a company, which should increase your open rates. Using a real name in the "From" section instead of the company name is something I also suggest you do. Again, it makes it more personal.

Anyway, this is a very basic overview of what you should do. But implementing this advice should help you out.

Just remember though, follow-up is key. So don't just email your list once and leave it at that.

3) Over the last couple of weeks, I've heard a few people say their open rates (and most likely deliverability) have dropped quite a bit. Which I presume is something to do with the servers.

However, I haven't noticed this myself. I think it's because I use plain text emails rather than HTML. Alhough I can't say this for sure, so don't take my word on this.

Hope that all helps.

Tom

I completely agree with TomAndrews, the subject line is an opportunity to show your value. Another alternative to benefit based subject lines would be through emotion. An example of this would be "Increase your outreach in 5 simple steps" vs "Are you doing enough outreach?"

The next step would also be to take note of the pre-header. This is the text that comes right after your subject line in your inbox. Its a preview of the first 100 or so characters in your copy. Use this opportunity to tie in your subject line and to relate to your customers.

Good luck with your mailer!

Samuel

Tks Tom and Andrew, i learned so much from you guys!!!!