Automated Email Marketing- A Beginner's Guide
What is automated email?
Being a post man is no more an occupation ever since the contemporary world has been introduced to the luxury of sending emails. Emails are, without a single doubt, one of the fastest and easiest ways of sending important notifications, messages and much more. Not only are you free from the need of a glue and a stamp, you can also send these mails to anyone around the world without a lot of expense being involved.
Yes, email definitely has added convenience to our lives and can qualify as the greatest advancement of the modern era. However, the entire process of emailing whenever and wherever you want can be made even better by making it automated.
As the name implies, automated email frees you from much of the effort involved in typing the same periodic emails every time. The operation of automated email consists of the following few steps:
1. Compile a list of the receivers you wish to send your emails to.
2. The emails that are to be sent to each of the recipient have to be drafted beforehand. In most of the cases, you would wish to send emails to your recipients after a certain period of time; hence, it is crucial that all these emails are prepared and proof-read well in advance.
3. By using certain forms or means like whitepapers or email gating, you can help muster subscribers who will then be added to your own enlisted recipients and will be able to get the emails to their specified email address.
4. The automated emails will then be sent to the receivers in the specified list based on the period of time each email has been set to be send.
What are the different types of automated email?
1. Transactional emails:
Transactional emails have been proven to increase sales and improve marketing outcome by more or less 20 per cent! These emails are mandatory and also form the bulk of the emails that need to be sent to customers during the marketing campaign.
These emails serve as guarantees of your response to your customers' needs and demands. This particular category of emails is composed of the traditional welcome messages that are accompanied by details about the business, order validations, shipment details and confirmations, password resetting, delivery notices and account termination notifications etc.
As a marketer, it is important for you to realise that transactional emails need to be real-time to avoid any problems that might transpire from a delay in communicating with a subscriber. Hence, automating the process can help you with maintaining a sound clientele and increase your profits.
2. Trigger and/or notification emails:
Many experts do not make a distinction between a trigger email and a transactional email as the pre-requisites and the content of the two do not differ a lot. However, trigger emails are more specific in the way that they are more personalised and have more to do with an action taken by a certain customer on the website or any alteration that might have been introduced into a client's profile. Many successful businesses also employ automated trigger emails to wish their clients on their birthday or to send their greetings on a religious festival, which is an appreciated marketing tactic. Automated trigger emails respond to customers' actions almost immediately.
What advantages can you reap from automated email?
Automated email, or email drip campaigns, is slowly becoming the norm. Many successful marketers and businesses have saved not only a lot of time, but also a considerable sum of money by automating their email marketing process.
1. With automated email techniques, you can afford real time communication with your newest subscribers and/or customers, who will receive a warm welcoming and introductory message on the email address they have provided you with. The automated email will be sent without a delay.
2. Communication is the essence of successful marketing. Automated email allows a seamless communication between the business and its clientele by sending messages and notifications on the set timeline.
3. Automation of your email marketing can improve the regularity and the frequency with which trigger emails are sent to customers around the world.
4. You will be saved the labour of re writing emails for every recipient and every new subscriber as every important mail would already be prepared to be sent to your customers on different times throughout the set timeline.
How can you use automated e mail to make money?
As a marketer, you might already have an operational email marketing campaign. Automated email can easily augment your sales and pave path for healthier profits by increasing the frequency of mails that are sent to your subscribers, which can be promotional or informative to alert your clients about the latest deals they might be interested in. For instance, as a marketer you setup the following automated email plan for your new subscribers:
First email: This is going to be the welcoming mail for your latest subscriber. This email introduces your products and services.
Second mail: The second mail can be scheduled after a week or two of the subscription. In this mail you can add to the details you sent in the first one and also give information about the latest update to your services. Particulars about any new products that you might have stocked (in case of an e-store) can be added in the email.
Third mail: To engage your new subscribers, the third email can be packed with a special promo code that allows them to avail discounts on your products and services.
By automating the process, you are allowing your potential clients feel welcomed and remembered. Only a responsive and engaging marketing email campaigns can elicit sales and increase the profits many time. Automated email can, hence, give your marketing campaign the kick-start you need.
Being a post man is no more an occupation ever since the contemporary world has been introduced to the luxury of sending emails. Emails are, without a single doubt, one of the fastest and easiest ways of sending important notifications, messages and much more. Not only are you free from the need of a glue and a stamp, you can also send these mails to anyone around the world without a lot of expense being involved.
Yes, email definitely has added convenience to our lives and can qualify as the greatest advancement of the modern era. However, the entire process of emailing whenever and wherever you want can be made even better by making it automated.
As the name implies, automated email frees you from much of the effort involved in typing the same periodic emails every time. The operation of automated email consists of the following few steps:
1. Compile a list of the receivers you wish to send your emails to.
2. The emails that are to be sent to each of the recipient have to be drafted beforehand. In most of the cases, you would wish to send emails to your recipients after a certain period of time; hence, it is crucial that all these emails are prepared and proof-read well in advance.
3. By using certain forms or means like whitepapers or email gating, you can help muster subscribers who will then be added to your own enlisted recipients and will be able to get the emails to their specified email address.
4. The automated emails will then be sent to the receivers in the specified list based on the period of time each email has been set to be send.
What are the different types of automated email?
1. Transactional emails:
Transactional emails have been proven to increase sales and improve marketing outcome by more or less 20 per cent! These emails are mandatory and also form the bulk of the emails that need to be sent to customers during the marketing campaign.
These emails serve as guarantees of your response to your customers' needs and demands. This particular category of emails is composed of the traditional welcome messages that are accompanied by details about the business, order validations, shipment details and confirmations, password resetting, delivery notices and account termination notifications etc.
As a marketer, it is important for you to realise that transactional emails need to be real-time to avoid any problems that might transpire from a delay in communicating with a subscriber. Hence, automating the process can help you with maintaining a sound clientele and increase your profits.
2. Trigger and/or notification emails:
Many experts do not make a distinction between a trigger email and a transactional email as the pre-requisites and the content of the two do not differ a lot. However, trigger emails are more specific in the way that they are more personalised and have more to do with an action taken by a certain customer on the website or any alteration that might have been introduced into a client's profile. Many successful businesses also employ automated trigger emails to wish their clients on their birthday or to send their greetings on a religious festival, which is an appreciated marketing tactic. Automated trigger emails respond to customers' actions almost immediately.
What advantages can you reap from automated email?
Automated email, or email drip campaigns, is slowly becoming the norm. Many successful marketers and businesses have saved not only a lot of time, but also a considerable sum of money by automating their email marketing process.
1. With automated email techniques, you can afford real time communication with your newest subscribers and/or customers, who will receive a warm welcoming and introductory message on the email address they have provided you with. The automated email will be sent without a delay.
2. Communication is the essence of successful marketing. Automated email allows a seamless communication between the business and its clientele by sending messages and notifications on the set timeline.
3. Automation of your email marketing can improve the regularity and the frequency with which trigger emails are sent to customers around the world.
4. You will be saved the labour of re writing emails for every recipient and every new subscriber as every important mail would already be prepared to be sent to your customers on different times throughout the set timeline.
How can you use automated e mail to make money?
As a marketer, you might already have an operational email marketing campaign. Automated email can easily augment your sales and pave path for healthier profits by increasing the frequency of mails that are sent to your subscribers, which can be promotional or informative to alert your clients about the latest deals they might be interested in. For instance, as a marketer you setup the following automated email plan for your new subscribers:
First email: This is going to be the welcoming mail for your latest subscriber. This email introduces your products and services.
Second mail: The second mail can be scheduled after a week or two of the subscription. In this mail you can add to the details you sent in the first one and also give information about the latest update to your services. Particulars about any new products that you might have stocked (in case of an e-store) can be added in the email.
Third mail: To engage your new subscribers, the third email can be packed with a special promo code that allows them to avail discounts on your products and services.
By automating the process, you are allowing your potential clients feel welcomed and remembered. Only a responsive and engaging marketing email campaigns can elicit sales and increase the profits many time. Automated email can, hence, give your marketing campaign the kick-start you need.