Do you directly address your Audience as Stupid a-holes or do you Prefer Attraction Marketing ?? ;)
done right.( although I highly advice to abstain from calling them stupid a-holes LOL )
I know Ben Settle and a recent Podcast I was listening to..... swears by it.
For ole Ben he actually wants to repel people he doesn't want on his List. You know the tire kickers and complainers. He kind of views them essentially as dead weight.
He says he is not the d@ck people think he his from the somewhat abrasive and even insulting tone he comes across in his newsletter and podcasts. Just a Marketing approach that works well for him.
I do use it to a certain degree. Although it really isn't being repulsive
At least not quite like ole Ben. I implement kind of a tough love mentality sprinkled with some sarcastic ribbing when I am in communication to my Audience/ List . It wins over some people who get it. Maybe a certain Minority not so much.
How about some of you ??
- Robert Andrew
20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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