How to get more email subscribers - Matt Ackerson CEO of Petovera.com

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I read another article and I thought I'd share it - heaps of great info.

The article is written by Matt Ackerson and titled "How The “Every Page Rule” Helped Me Build Our Email List 630% Faster" and is on Petovera.com. Check out the article here - https://petovera.com/get-more-email-subscribers


Matt Ackerson CEO of Petovera.com is the founder of Petovera, which helps businesses grow by improving their websites and creating effective online sales funnels for them.

They are a beacon for content marketing, lead generation, sales funnels, eMarketing and landing pages and go to for anyone who is looking to successfully implement an online digital strategy.

Matt’s big success is getting the work done fast and in one of his blogs he talks about how he builds email lists that are faster and better than traditional lists.

Matt’s key ways to get more email subscribers are outlined and summarised below:
  • Focus on the ‘Every Page Rule’ - website owners should communicate a single unique value proposition for a compelling CTA on each and every page, don’t rely on another page providing all the value and CTA’s, include your messages on each page.
  • Focus on micro conversions via opt-in widgets and sign up forms
  • Design every page so that it acts as a landing page - this means you should think of every page as a website and a landing page and add hooks and CTA’s on each page
  • Redesign your core sales funnel web pages
  • Offer free reports, offers or courses via a widget to engage and get sign ups
  • Figure out when pages are working best and upgrade the offers and focus on the content
  • Be balanced with your messaging - don’t get too carried away with offers and pop-ups
Common mistakes for getting email subscribers

- Moving lower parts of your sales funnel too high up in the process - simplify forms and ensure only essential information is requested

- Low visibility and frequency of offers - the more the better

- Don’t overdo the popups on a page - this can be annoying if you overdo it, and there is a fine line. Be subtle however don’t destroy your visitor’s ability to receive value

What are your tricks of the trade for getting more email subscribers?

I’m interested to know what works for you and how widgets work particularly as they are so popular on newer websites however I’m not sure how well they are received and if they do play a part in higher conversion rates…

Read the full article here https://petovera.com/get-more-email-subscribers
#ackerson #ceo #email #matt #petoveracom #subscribers

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