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Marketing Strategy: "Soft Sell or Hard Sell" - What's Your Approach?

by cashlikeclockwork
5 replies
Hello warriors! I just wanted to give some useful topic that we could learn as part of this forum.

This got me thinking about my own approach to selling my beloved list of subscribers and buyers. Since then, I am building good relationship as part of my marketing strategies. Thus, I find passive ways to show them that I have the solutions they need.

Yes, it's true that in every marketing efforts you should have a call to action to get your subscribers in order for them to take action. The problem with the hard sell is that when it’s done too aggressively, your attempt to help will be seen as an annoyance.

In my part, I don't want to be hard sell but instead I want to be treated as a boss. It was proven in my list of subscribers that every time I send newsletter to them I've seen a very high percentage of CTR.

How about you? Which Approach Do You Use With Clients?
#approach #marketing #soft sell or hard sell #strategy
  • Profile picture of the author Junaid khawaja
    Ben settle, the guru of modern email marketing has taught us some brilliant stuff on how you can be less annoying yet more of a "hard sell". His strategy of 'one email every day' is a challenge that most of the marketers are accepting with open arms.

    If you ask me, I am not letting my subscribers getting addicted to 'freebies' . If you maintain a tone of authority and your words really speak for what you are preaching, people will trust you. And those seeking 'free' stuff will call you list pimp.

    Let them say whatever, they won't be of any benefit to you anyways.

    Don't be afraid to SOLVE YOUR SUBSCRIBERS PROBLEMS by selling them something.
    Cheers!
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    Junaid
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  • Profile picture of the author solidwealthsystems
    There's a lot to be said about copy writing... honestly it all gets a bit redundant after a while. In practice, just treat people with respect and tell them exactly what you want them to do as clearly as possible.
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  • Profile picture of the author DIABL0
    I don't exactly follow your question.

    There is no reason why every message you send, can't have a call to action of some sort.

    Outside sending the obvious message with a pitch.

    You could send quality content and then have a call to action for a product that then expands on the content you already provided. That way if they like the content and want to learn more, you are providing them with an option to do it.

    If you don't have a product that will do this, then you could at the very least, have a PS in your message and remind them about a certain product.
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    • Profile picture of the author Rob Whisonant
      Originally Posted by DIABL0 View Post

      You could send quality content and then have a call to action for a product that then expands on the content you already provided. That way if they like the content and want to learn more, you are providing them with an option to do it.
      ^^^ This... DIABL0 said it perfectly. You can help people and recommend additional resources to them without the need to hard sell and churn and burn your list.

      You build authority by solving their problem and then going that next step and recommending paid avenues to solve the problem better, faster, etc.. Or a product to solve similar or related problems.

      Personally I don't see a need to ever hard sell. Leave the hard sell to the car salesmen.

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  • Profile picture of the author Jonathan Bowen
    Definitely we avoid the hard sell. For our services, it's a LONG sales process, sometimes it can take years to close a client. We've had that happen a few times. The key is providing useful information and really trying to understand their needs and goals, rather than selling them what we want them to buy. There's always that element of, yes, we want them to order videos, and we want to gain new clients, but we've just found overall that they're going to enter into video production when THEY are ready, not when WE are ready.

    And, really, that's how it should be because we're the vendor, they're the customer, so it's all about their needs and hoping to fulfill those needs. It's just one of those things that can't really happen on "our" schedule, sadly! ha ha.
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