Case study: My 1 week product launch results from 1,000 subscribers

19 replies
Hey guys did my first ever product launch this week and wanted to share the results and see what your thoughts are. Basically I did a product launch following Jeff Walkers PLF tips. I only have a list of around 1,000 members so nothing huge but I think it's a good start. Here are the numbers. The first number is open rate, 2nd number is click rate:

Length of launch: 7 days. Started Tuesday 11am EST, ended Monday at midnight.
.
List size: 1,011 subscribers
1st PLC email: 456/325
2nd PLC email: 434/275
3rd PLC email: 461/278

Open cart email: 389/175

After opening cart I sent 1 email a day for 7 days and got more opens/clicks through those.

Final results:
Product price: $47
Sales: 79
Total earned: $3713
#case #launch #product #results #study #subscribers #week
  • Profile picture of the author fulfilledlife
    I remember seeing your topics on product pricing and other related stuff.

    It's good to see that it all came to fruition.

    Thank you for sharing results.
    Signature

    Try not to become a man of success, but rather try to become a man of value - Albert Einstein

    {{ DiscussionBoard.errors[10823070].message }}
    • Profile picture of the author Letsurf
      Originally Posted by fulfilledlife View Post

      I remember seeing your topics on product pricing and other related stuff.

      It's good to see that it all came to fruition.

      Thank you for sharing results.
      Ya I might have priced it a little low but who knows. When I do a re-launch in the future I'll increase it and see how it compares.
      {{ DiscussionBoard.errors[10823082].message }}
      • Profile picture of the author Tom Nguyen1
        Sounds like you have a winner. Would you mind sharing what type of product you are promoting? Thanks

        Originally Posted by Letsurf View Post

        Ya I might have priced it a little low but who knows. When I do a re-launch in the future I'll increase it and see how it compares.
        {{ DiscussionBoard.errors[10823111].message }}
        • Profile picture of the author Letsurf
          Originally Posted by Tom Nguyen1 View Post

          Sounds like you have a winner. Would you mind sharing what type of product you are promoting? Thanks
          Sorry I'd rather not
          {{ DiscussionBoard.errors[10823118].message }}
  • Profile picture of the author MtheMage
    Question: How do you attain your email addresses, do you use the same list for all your offers or do you have separate ones for certain offers. And what is a good amount of people for a proper list to convert at a good rate, im guessing at least 500? Never actually used email marketing as a method for AM'ing but I am starting to see the money come, I currently just use GSA Spider / Anymail, pull emails from high estate real estate firms/financial mgmt companies/etc just have to find the right offer.
    {{ DiscussionBoard.errors[10823765].message }}
    • Profile picture of the author Letsurf
      Originally Posted by MtheMage View Post

      Question: How do you attain your email addresses, do you use the same list for all your offers or do you have separate ones for certain offers. And what is a good amount of people for a proper list to convert at a good rate, im guessing at least 500? Never actually used email marketing as a method for AM'ing but I am starting to see the money come, I currently just use GSA Spider / Anymail, pull emails from high estate real estate firms/financial mgmt companies/etc just have to find the right offer.
      My email list is something I've built through youtube videos in a certain niche. So in other words these weren't bought or anything like that. That's why the open rate is so high. The way I will be managing the list is by sending a niche related offer to it like"Free training series" or something like that and get them to opt in to that separate list/funnel.

      So instead of sending the entire sideways sales letter to the main list I would "peel them off" of the main list to join a separate list, then send the sideways sales letter to that separate list. The reason for this is because you will be sending a lot of emails during the pre-launch and launch and if you do this continually to your main list they will get desensitized or consider it spam.

      For this first launch I sent the entire funnel to my main list but got a few comments about spam so in the future I'll be using the method above. The conversion rate is completely dependent on how good your sales content is and how warm your list is. So you can have a higher conversion rate with 100 people than 1,000 easily. Actually the smaller your list it's more likely that you will have better conversion because they are probably your close loyal followers.

      P.S. The people in my list are all people who voluntarily opted in because I provide great content. Scrapping email addresses from websites and sending out spam won't produce the same results.
      {{ DiscussionBoard.errors[10823827].message }}
  • Profile picture of the author winkantipur
    Which platform you are using to send emails : aweber, getresponse ??
    {{ DiscussionBoard.errors[10828890].message }}
    • Profile picture of the author Letsurf
      Originally Posted by winkantipur View Post

      Which platform you are using to send emails : aweber, getresponse ??
      I use Aweber but I've heard a lot of good stuff about getresponse too. Just stay away from Mailchimp since they don't allow affiliate marketing.
      {{ DiscussionBoard.errors[10828895].message }}
  • Interested to hear what happened until now.
    Never heard of such conversion before..
    {{ DiscussionBoard.errors[10834625].message }}
    • Profile picture of the author Letsurf
      Originally Posted by Svetoslav Stoyanchev View Post

      Interested to hear what happened until now.
      Never heard of such conversion before..
      What are you wanting to know?
      {{ DiscussionBoard.errors[10835434].message }}
  • Profile picture of the author Beth Wilson
    Where have you launched the product? Can you share more details please?
    {{ DiscussionBoard.errors[10835268].message }}
    • Profile picture of the author Letsurf
      Originally Posted by Beth Wilson View Post

      Where have you launched the product? Can you share more details please?
      I launched through email. Not sure what you mean by where. Most of my followers are in the U.S. but a few from overseas. =)
      {{ DiscussionBoard.errors[10835436].message }}
  • Profile picture of the author tech hobby
    Maybe my question would be stupid , but how you send those emails , i mean who you sent them inbox , i know that gmail does not allow more than 60 email per day
    {{ DiscussionBoard.errors[10835495].message }}
    • Profile picture of the author Letsurf
      Originally Posted by tech hobby View Post

      Maybe my question would be stupid , but how you send those emails , i mean who you sent them inbox , i know that gmail does not allow more than 60 email per day
      You'll need a service like Aweber or Getresponse to send the email. I've also heard good things about Sendy and Amazon SES.
      {{ DiscussionBoard.errors[10835508].message }}
  • Profile picture of the author tech hobby
    How much it's cost please ??
    {{ DiscussionBoard.errors[10835511].message }}
    • Profile picture of the author Letsurf
      Originally Posted by tech hobby View Post

      How much it's cost please ??
      Look it up lol.
      {{ DiscussionBoard.errors[10835513].message }}
  • Profile picture of the author tech hobby
    can i ask you , is Email marketing good for clickbank??
    {{ DiscussionBoard.errors[10835515].message }}
    • Profile picture of the author Letsurf
      Originally Posted by tech hobby View Post

      can i ask you , is Email marketing good for clickbank??
      There are many different ways to make money online. Clickbank is just one of them so yes you could make money off Clickbank. I haven't personally used Clickbank because I like the idea of keeping 100% of the profits from my product and also having full control over it. It would be very hard for me to go to a Joint venture partner and solicit a product on clickbank.
      {{ DiscussionBoard.errors[10835750].message }}
  • Profile picture of the author rjohnsen
    Originally Posted by Letsurf View Post


    Open cart email: 389/175

    After opening cart I sent 1 email a day for 7 days and got more opens/clicks through those.
    What exactly does that mean?
    {{ DiscussionBoard.errors[10835714].message }}

Trending Topics