How to land email in primary tab instead of promotional tab?

10 replies
Hey Guys,

I am working with ecom startup, and we have start sending email from last month. But, the problem is the emails are landing in promotional tab instead of primary tab which results in low open rate. So, can anyone tell me some tips how i can land it in primary tab and increase open rate? We have a target of 20% open rate. So, please share some valuable suggestions.
#email #email markeing #land #primary #primary tab #promotional #promotional tab #tab
  • Profile picture of the author Developer99
    Hi this happened to me. The solution is to not use images in you emails. Try just a plain text or HTML without images. That worked for me.
    Signature

    Developing software which makes users go WOW
    I love google and yahoohttp://yahoo.com

    {{ DiscussionBoard.errors[10859260].message }}
  • Developer99 is partially right. You have to try with different words as some may be "hated" by google for both subject and body.
    {{ DiscussionBoard.errors[10859405].message }}
  • Profile picture of the author desireedavid
    Hi, make sure your image-text ratio is appropriate. sometimes when there are too many images, google recognizes this as promotional email.
    Signature
    “Creativity is intelligence having fun.” – Albert Einstein
    {{ DiscussionBoard.errors[10860804].message }}
  • Profile picture of the author powermta kudos
    modify your template in such form to look it as professional as you possible. It mean use use text and images in template but text ratio should be 70:30. images are to attract readers.
    use good and precise subject line and email body.
    {{ DiscussionBoard.errors[10861434].message }}
  • Profile picture of the author Matthew Iannotti
    There is an oddly easy way to bypass the promotional folders. It's not something a beginner can do on their own however.
    {{ DiscussionBoard.errors[10861546].message }}
  • Profile picture of the author fulfilledlife
    It is easy, test every email you sent and change it accordingly until it starts to land in primary tab. Like with everything in marketing, there is no magic bullet and everything needs to be tested.
    Signature

    Try not to become a man of success, but rather try to become a man of value - Albert Einstein

    {{ DiscussionBoard.errors[10863032].message }}
    • Profile picture of the author kIwOk168
      Originally Posted by fulfilledlife View Post

      It is easy, test every email you sent and change it accordingly until it starts to land in primary tab. Like with everything in marketing, there is no magic bullet and everything needs to be tested.
      I'm with fulfilledlife... send your emails to a gmail account you own, and see where it ends up. Keep editing until it finally ends up on your primary tab.
      Signature
      “Following what the pros use brought me $21,547.35 in income… by unleashing powerful features of free tools utilized in unique ways.” - Click Here Now To Discover the exact tools the pros use to launch profitable online campaigns each time.
      {{ DiscussionBoard.errors[10863732].message }}

Trending Topics