I've just joined the Warrior Forum and I'm looking forward to getting stuck in and getting some really useful info from you legends, and hopefully sharing my own wisdom too of course!
I'm slowly but surely growing my email database and I'm about to start emailing. Before I do, I'd love some advice on your email content strategy.
I think that email is the cheapest and most effective way to reach your market and turn them into sales but as I've never emailed before I want to make sure I get it right and leave as little to trial and error as possible.
These are the things which I've already considered and but if anyone has any more to add that would be much appreciated.
Super important to make it catchy and to make sure it grabs attention. I guess f those few words don't hit the nail on the head then no one will even open the email to make anything else count!
FREE! HALF PRICE! LIMITED EDITION! etc...
I've got all of those avenues covered to get people to take action. Can anyone add any other words of phrases that they've found prompt action?
So important to make content scannable and appealing - good pics, good layout and short sentences that can be skimmed etc...
I plan on having calls to action through all content - Buy now and Contact Us being the most important. Is it best to stick to one CTA or has anyone has success trying a few different ones in the one email?
This is one I'm not sure on - testing is obviously the way forward and I am awre of that, but in your experience is it best to add the recipient's name to your emails? As this is the first time I'm writing to them I was thinking that it's best to be more formal, however I'm not sure if I'd ever open up and email addressed to someone generic, so I'm sort of thinking not in this case. The jury's still out for me on that!
So in addition to having stellar content and a too-good-to-refuse offer can anyone else add anything that's worked for them in their email campaign? Would love to know what's worked for you and what has definitely NOT worked!
And yes, I will be testing to get my own results, but it's always good to get input from other experts in the field before making a start.