I bet you are making these two common email marketing mistakes..

It's been many months I am writing emails for one of my clients. The experience is a revealing one - and there is a lot I have learned along the way. I have seen many members here posting about why their email open rates are so low, and why they can't convert their subscribers into buyers and other similar.

I strongly believe that if you are writing good emails, enticing subject lines, and succinct information, there is no way you won't convert...unless you are making these 2 common email marketing mistakes:


1. You messed up from the very beginning - LEAD MAGNETS.

Lead magnets, as we all know, are the bribe given in exchange for our prospect's contact information. Most of the time, in a desperate attempt to create lead magnet, we end up creating something that is completely unrelated to what we will be promoting later in our emails.

For example, a cheat sheet on google Adwords as lead magnet, and later promoting a facebook ad product through emails.

A report on "how to increase your opt-ins" as lead magnet, and later promoting a "how to start a podcast" product though emails.

There are numerous such examples and one easily shrug off the fact that lead magnets must correlate with the niche product you will be promoting afterward. Your bribe must be crisp, precise and narrow down your audience instead of generating generalized opt-ins of people sharing no similar interests.

Here are some questions you need to answer before creating your lead magnet:

1. With this lead magnet, am I trying to target people of my own niche? (for example helping copywriters become better copywriters) or am I targeting people who need my services (for example, people who are looking for copywriters).

2. Does my lead magnet correlates with the product I will be promoting afterward?

3. Is my lead magnet good enough for people to absorb the priced product I will be promoting afterward?

2. Someone said "add value" and you took that too seriously.

Another of the Gary Vee advises you took so literally.

It's been proven with statistics that the best time to pitch your subscribers are the first few weeks.Instead, here's what happens in first few days after a prospect subscribes your list:

- They get familiar with your name. They skim read your magnet, and find it "value-adding."
- You just successfully established yourself as an authority. They are ready to listen to you..the ball is in your court...the iron is hot...it's time that you pitch them with a tripwire...
- But here you are - poor soul, emailing them with FREE information. Adding value. Leveling up their lives FREE. Receiving loads of approvals and praises - all good for your fragile self-esteem.
- Eventually, you lost the OPPORTUNITY. Even, the ones who would have paid if pitched timely, are now habitual to your FREE stuff.

Who is responsible? Nah,..not the freebie seekers.

You.

The power to repel freebie seekers is in your hands. In greed to lure them into buying your stuff, DON'T lose prospects that are ready to buy from you already.

Junaid