Components of a Great Squeeze Page
The point of a great squeeze page is to...squeeze every drop of value you can out of your visitors by capturing tons of e-mails that you can add to your marketing list. I'm doing some research into squeeze pages and trying to design a great process for designing them and I'm hoping to incorporate some feedback from all of you great folks. Here's what I have so far:
1. Make it short and simple - People want to be able to see everything above the fold, and having a big long page that people have to scroll through to find the email submit button is going to hurt conversions for you. Any extra hoop that people have to jump through in order to do your call to action is another chance for you to lose the potential customer.
2. Attention-grabbing headline - Obviously you need to get this person's attention right at the beginning of the page, and this header needs to be geared heavily towards your target market and what they are looking for. For the MMO niche, your target market could be stay-at-home moms that are looking to earn a few hundred dollars per month extra, or it could be young male college students that want to drive a Ferrari. Style your header content accordingly for the best results and do testing.
3. Hit them in the feels - People buy for emotional reasons and then justify the purchase using logic. For example, the college student mentioned above might think "I want to show that I'm better than my peers, I want people to see me driving a brand new car and the status that comes with that. I want to be a business owner and this is going to show me how to do that." In this case, your sales page is influencing their emotional state and then they say "I can justify spending $99 on something that's going to give me all of these emotional benefits".
4. Remove conversion barriers - What I found was that it's important to remove any potential barriers to conversion that might exist on your website - because this isn't an in-person sale, you won't have the opportunity to overcome objections so it's critical that you create as few and address as many as possible in your presentation of the product on your page. If all you're asking for is an e-mail address, this should be relatively straight-forward.
What else am I missing? What techniques have you guys used in the past to implement successful squeeze pages? Please let me know in the comments section!
1. Make it short and simple - People want to be able to see everything above the fold, and having a big long page that people have to scroll through to find the email submit button is going to hurt conversions for you. Any extra hoop that people have to jump through in order to do your call to action is another chance for you to lose the potential customer.
2. Attention-grabbing headline - Obviously you need to get this person's attention right at the beginning of the page, and this header needs to be geared heavily towards your target market and what they are looking for. For the MMO niche, your target market could be stay-at-home moms that are looking to earn a few hundred dollars per month extra, or it could be young male college students that want to drive a Ferrari. Style your header content accordingly for the best results and do testing.
3. Hit them in the feels - People buy for emotional reasons and then justify the purchase using logic. For example, the college student mentioned above might think "I want to show that I'm better than my peers, I want people to see me driving a brand new car and the status that comes with that. I want to be a business owner and this is going to show me how to do that." In this case, your sales page is influencing their emotional state and then they say "I can justify spending $99 on something that's going to give me all of these emotional benefits".
4. Remove conversion barriers - What I found was that it's important to remove any potential barriers to conversion that might exist on your website - because this isn't an in-person sale, you won't have the opportunity to overcome objections so it's critical that you create as few and address as many as possible in your presentation of the product on your page. If all you're asking for is an e-mail address, this should be relatively straight-forward.
What else am I missing? What techniques have you guys used in the past to implement successful squeeze pages? Please let me know in the comments section!
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