Sink or swim its all in the subject line.
When executed correctly, email marketing is the easiest and most cost-effective form of marketing which has the highest ROI of any other form of marketing.
You've got the quality content; you've segmented your listand there's just one little thing left that you need to do get someone to read the thing!! The surest way to get someone into your content so that you can talk them into taking action is by creating a KILLER email subject line.
When the success of your emarketing campaign hangs in the balance of those few little words; what are the best ways to create an awesome subject line?
Personalise.
I'm a big advocate for putting someones first name into the email subject. It might be a bit much for some people but for me it shows that you know who you're speaking to. It's good to put this at the start of your email too but if they don't even enter then it's a wasted opportunity. I always use the first name of the recipient in the subject.
Use only the important words.
With emails being read on mobiles these days, you need to get your point across in just a few words. Write out your subject line and then go back and remove all words that aren't necessary. It still needs to make sense and shouldn't look like it's been shortened but words such as 'newsletter' are just a waste of characters.
Be emotive
It's not the easiest thing in the world to do but if you can convey emotion in your subject line you're almost guaranteed to get someone to click on the rest of your content. Whether it makes the reader happy, sad or angry; anything that stirs up their feelings is a winner.
Short list
Play around with a few ideas and let them all sit for a while as you create the rest of your content. Once you've got everything you need down in your email, it'll make it easier to come up with a relevant opener. It's important that you deliver what you say you will in your subject line to retain credibility so reverse engineering this from your content is a good way to go.
Add an action.
'LOOK' 'LISTEN' 'PAY ATTENTION' 'BUY' anything that tells someone what you want them to do is guaranteed to spark their interest and will see your open rates go through the roof; as a species, we don't like to miss out on what everyone else is doing so telling people what to do is guaranteed to make them follow the crowd!!
What are your number one tips for writing a captivating subjectline?
You've got the quality content; you've segmented your listand there's just one little thing left that you need to do get someone to read the thing!! The surest way to get someone into your content so that you can talk them into taking action is by creating a KILLER email subject line.
When the success of your emarketing campaign hangs in the balance of those few little words; what are the best ways to create an awesome subject line?
Personalise.
I'm a big advocate for putting someones first name into the email subject. It might be a bit much for some people but for me it shows that you know who you're speaking to. It's good to put this at the start of your email too but if they don't even enter then it's a wasted opportunity. I always use the first name of the recipient in the subject.
Use only the important words.
With emails being read on mobiles these days, you need to get your point across in just a few words. Write out your subject line and then go back and remove all words that aren't necessary. It still needs to make sense and shouldn't look like it's been shortened but words such as 'newsletter' are just a waste of characters.
Be emotive
It's not the easiest thing in the world to do but if you can convey emotion in your subject line you're almost guaranteed to get someone to click on the rest of your content. Whether it makes the reader happy, sad or angry; anything that stirs up their feelings is a winner.
Short list
Play around with a few ideas and let them all sit for a while as you create the rest of your content. Once you've got everything you need down in your email, it'll make it easier to come up with a relevant opener. It's important that you deliver what you say you will in your subject line to retain credibility so reverse engineering this from your content is a good way to go.
Add an action.
'LOOK' 'LISTEN' 'PAY ATTENTION' 'BUY' anything that tells someone what you want them to do is guaranteed to spark their interest and will see your open rates go through the roof; as a species, we don't like to miss out on what everyone else is doing so telling people what to do is guaranteed to make them follow the crowd!!
What are your number one tips for writing a captivating subjectline?
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