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I Have a List, Now What do I do With It?

by DCross
19 replies
Hi Everybody,
Okay, I'm now convinced that direct linking doesn't work. I tried it, and got zero results. So now Ive decided to listen to the most common advice here on WF, YouTube and several other places. The Moneys in the List. I get it now.

I'm committed to spending the time needed to create on online business. So of course Ive been researching the sales funnel and I understand building a squeeze page, giving away a free offer (free report, video etc.) to capture emails and potential customers and I understand emailing my list once or twice a week with a combination of freebees and sales offers, but there's a couple things I still don't understand, and I cant seem to find the answer anywhere.

So here are my main questions:

Once I have a person on my email list and they've opted in:

1. Do I use the information from the Clickbank vendors affiliate page? I noticed most vendors have emails already created you can send out. Should I use the pre-created vendors emails to send and communicate with my list? Or should I create my own free products in the same niche, related to the product I want to promote and communication with my list that way? (and I'm good at that kind of thing, I have no problem creating free, useful informational products to give away, that are also engaging. I'm a reporter so I know how do research, compile information and present it in a way people can digest)

2. As far as the up sell, if I send people on my list to the product owners sales page (after giving them the free offer of course), doesn't the product owner offer the up-sell? How do I send them the up sell after I send them the initial offer?

3. What do I do with my list over time, over the next several months or years?

4. If I get them to buy the product I originally wanted them to buy, what do I do with them afterwords? Do I send them product offers from other niches? Can I offer them products they were not originally interested in? For example, if I am promoting a diet program and they go through my sales funnel and then they buy my offer, can I then send them offers for car repair, dog training, wood working, etc. What offers do I send them afterwords? Do I just keep promoting other products from the same niche to my email list? Maybe later branch out and send them similar products in the same niche form Amazon, for example?

5. Also, should I set up a website for the affiliate diet plan I'm promoting (using the same example), separate from the product owner where I review the product and create a few informational articles? or do I just send the product owners link to them through my email offers, to the product owners sales page?

6. Can I promote my squeeze page and free offer through Bing & Google?

Thanks everybody, I hope my questions weren't too detailed. I appreciate any advice or insight you can offer.
Kindest Regards,
#clickbank #list #sales funnel
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  • Profile picture of the author InitialEffort
    You can definitely start with some of the swipes provided by affiliate offers, however, it's better to customize and add some personality and match the persona of the typical person on your list.
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    • Profile picture of the author DCross
      hey, great thanks. I wasn't sure how that worked. It makes sense to add personality and speak to people in a language they understand. Thanks for the input.
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  • Profile picture of the author Rory Singh
    The money is not 'in' your list. It's in the 'relationship' that you build with your list. You build a relationship by giving them 'value'.
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    • Profile picture of the author DCross
      Thanks for the feedback. Yes, I understand it's about relationship building and giving value, but to make the point that I understand direct linking doesn't work I was just repeating an expression everyone seems to use, "the money is in the list." But I get your point.
      Thanks again.
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  • Profile picture of the author Randy McLean
    You want to keep everything as closely related as you can.

    If your squeeze page is about Paleo then offer something Paleo related, not low carb. Little details like that can make a huge difference.

    Lower priced products work better on the front end. I use a bridge page to tie it in nicely.

    For example "You've just made an awesome decision! Please check your email. P.S. Sometimes it can take up to 5 minutes for your email to arrive. While you're waiting I invite you to check out (product X). It really helped me to..."

    You get the picture. The smaller commissions you get here will help pay for your advertising.

    Look for products either lower priced or something with a $1 trial. Some people are impulse buyers and your conversions will be quite high.

    Often, the vendor will have upsells so often you will end up making more. They will handle it.

    Once they are on your list you can then fan out to different and more expensive products in the same niche. They don't have to be exact. It could be anything that will help your target market.

    Just be consistent and you will see results.

    You would have better luck with Bing than Adwords or just buy solo ads directly. Sites like clickonomy.com have sellers in all different niches.
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    • Profile picture of the author DCross
      Originally Posted by Randy McLean View Post

      You want to keep everything as closely related as you can.

      If your squeeze page is about Paleo then offer something Paleo related, not low carb. Little details like that can make a huge difference.

      Lower priced products work better on the front end. I use a bridge page to tie it in nicely.

      For example "You've just made an awesome decision! Please check your email. P.S. Sometimes it can take up to 5 minutes for your email to arrive. While you're waiting I invite you to check out (product X). It really helped me to..."

      You get the picture. The smaller commissions you get here will help pay for your advertising.

      Look for products either lower priced or something with a $1 trial. Some people are impulse buyers and your conversions will be quite high.

      Often, the vendor will have upsells so often you will end up making more. They will handle it.

      Once they are on your list you can then fan out to different and more expensive products in the same niche. They don't have to be exact. It could be anything that will help your target market.

      Just be consistent and you will see results.

      You would have better luck with Bing than Adwords or just buy solo ads directly. Sites like clickonomy.com have sellers in all different niches.
      Randy,
      Really, thanks for the information and advice. That helps clear things up for me. Your comments helped shed light on some of the small details I was struggling with. I hope I can return the favor some day.
      Kindest Regards,
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  • Profile picture of the author desireedavid
    4. If I get them to buy the product I originally wanted them to buy, what do I do with them afterwords? Do I send them product offers from other niches? Can I offer them products they were not originally interested in? For example, if I am promoting a diet program and they go through my sales funnel and then they buy my offer, can I then send them offers for car repair, dog training, wood working, etc. What offers do I send them afterwords? Do I just keep promoting other products from the same niche to my email list? Maybe later branch out and send them similar products in the same niche form Amazon, for example?
    Yes, you keep promoting other products in the same niche. The thing about it, is that people subscribed to your list because they are interested in that specific niche. So you would want to stay consistent with your initial offer. Consistency is very important in building a relationship with your list, and as Rory mentioned, the money is in the relationship you build with your list.

    Hope this helps,
    Desiree
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    • Profile picture of the author DCross
      Originally Posted by desireedavid View Post

      Yes, you keep promoting other products in the same niche. The thing about it, is that people subscribed to your list because they are interested in that specific niche. So you would want to stay consistent with your initial offer. Consistency is very important in building a relationship with your list, and as Rory mentioned, the money is in the relationship you build with your list.

      Hope this helps,
      Desiree
      Desiree,
      Perfect, thank you. I thought that was the case, but when I kept hearing people talk about continuing to send offers to their list over long periods of time, even years, I wondered where they keep finding affiliate products in the same market, so that's why I was a bit confused about it. I guess that will just take some research. And that does highlight the point about building relationships, not just quick sales.
      That was very helpful. Thank you again.
      Kindest Regards,
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  • Profile picture of the author terra cotta
    I did copy and paste one of the vendor's emails when I started out doing email marketing years ago. I thought it is a marketing material that can apply to everyone. I was wrong because their writing style is not the same as mine. Therefore, the results turn out to be zero clicks.

    Furthermore, you can email your list as and when you feel like communicate with them. It doesn't matter you keep them for weeks or months without a single email. If your emails do help them they will read it.

    Try to experiment with your list and identify what they want from you is the best way to tell what you should do next. Be brave, like a Warrior. Go for it!


    All the best.
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    • Profile picture of the author DCross
      Originally Posted by terra cotta View Post

      I did copy and paste one of the vendor's emails when I started out doing email marketing years ago. I thought it is a marketing material that can apply to everyone. I was wrong because their writing style is not the same as mine. Therefore, the results turn out to be zero clicks.

      Furthermore, you can email your list as and when you feel like communicate with them. It doesn't matter you keep them for weeks or months without a single email. If your emails do help them they will read it.

      Try to experiment with your list and identify what they want from you is the best way to tell what you should do next. Be brave, like a Warrior. Go for it!


      All the best.
      Terra Cotta,
      Thank you, it really helps to get a more in-depth understanding of how to communicate with my list. It make sense to be more personal rather than just copping the Swipes from the vendors. I will defiantly experiment.....and I"ll be Brave....like a Warrior. Good advice.
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  • Profile picture of the author Jamel Hassell
    To answer question # 4
    I would advise you to conduct a survey asking questions to find out what issues each subscriber is having.upon doing that you can give feed back based on responses. The objective is to solve issues ,that way you build more authority with your list.
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    • Profile picture of the author DCross
      Originally Posted by Jamel Hassell View Post

      To answer question # 4
      I would advise you to conduct a survey asking questions to find out what issues each subscriber is having.upon doing that you can give feed back based on responses. The objective is to solve issues ,that way you build more authority with your list.
      I have thought about doing surveys too. Makes sense to interact with your list more and dig into what people are looking for. Great advice. Thanks Jamel Hassell.
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  • Profile picture of the author Robsn
    What you definitely should not be doing is to send them offers that are not related to the actual niche you are in and the subscribers firstly opted in to. When someone buys, try to put them into a separate list in case you are able to do that. (Aweber can integrate with clickbank, warriorplus etc.). I don't see a problem in promoting other products to the ones who already bought one. Try to mix up the offers though. In case you first offer them the diet programm and they buy it, try to go for a building muscle offer or to generally get fit.

    First they lose weight, then they gain muscle. Makes sense?

    The vendors always do the upsells, if there are any.

    If you are creating your own products, you have to create also the upsells!

    In regards of the email copy:
    You can use the prewritten email swipes, but I learned that those are simply not your style and personality, that's why they won't convert that well... I would try and write your own emails, since you are going to treat this as a longterm asset, right? In case you have no idea what a great email looks like, I have a free email template, including an example which is crushing it. Use it for all your emails and you are good to go. Link in the sig.

    All the best,
    -Robert
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    • Profile picture of the author DCross
      Originally Posted by Robsn View Post

      What you definitely should not be doing is to send them offers that are not related to the actual niche you are in and the subscribers firstly opted in to. When someone buys, try to put them into a separate list in case you are able to do that. (Aweber can integrate with clickbank, warriorplus etc.). I don't see a problem in promoting other products to the ones who already bought one. Try to mix up the offers though. In case you first offer them the diet programm and they buy it, try to go for a building muscle offer or to generally get fit.

      First they lose weight, then they gain muscle. Makes sense?

      The vendors always do the upsells, if there are any.

      If you are creating your own products, you have to create also the upsells!

      In regards of the email copy:
      You can use the prewritten email swipes, but I learned that those are simply not your style and personality, that's why they won't convert that well... I would try and write your own emails, since you are going to treat this as a longterm asset, right? In case you have no idea what a great email looks like, I have a free email template, including an example which is crushing it. Use it for all your emails and you are good to go. Link in the sig.

      All the best,
      -Robert
      Robsn,
      Yes, thank you. Putting them into a separate list is something I also wondered about. If I have a large list and people buy at different times, how do I keep the ones who bought and the ones who have not bought separate? So that was really helpful. And the product progression makes sense too. Weight Loss to Building Muscle, and so on. That answered a big question for me. What kind of products do I offer them once they bought from me? Thank you very much.
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  • Profile picture of the author Robert Bridgen
    I have found in the past If I keep sending out to my list purchase this or purchase that then I lose a lot of people from my list. So I find that giving advise and free videos on how I am using a software helps me sell more products. It is not the list that makes you the money it is how you look after your list. Robert
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    • Profile picture of the author DCross
      Originally Posted by Robert Bridgen View Post

      I have found in the past If I keep sending out to my list purchase this or purchase that then I lose a lot of people from my list. So I find that giving advise and free videos on how I am using a software helps me sell more products. It is not the list that makes you the money it is how you look after your list. Robert
      Mr. Bridgen,
      Yes, I think that's important to keep in mind. Not slamming people with sales messages. Is it okay to send people on my list videos from other people? For example, if I'm promoting dog training, can I send them a YouTube video that I found helpful from some other unrelated source, if I think it would help the people on my list? I'm just trying to figure out what kind of useful info I can send people.
      Thanks for the input and advice. Very helpful.
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  • Profile picture of the author Robert Bridgen
    Hi Look at your niche I am looking all the time to see If I can find anything that will help in my niche. If I find something I will do one of two things 1 work on a program and give it out free or even sell it. 2 If I am not interested in building a program or video I will just email my list and say I was working today and found this link let me know what you thing and also If you are stuck with anything I will make a video for you or find out how to solve the problem. Now to be honest I am working on my own I do not use any platform I just do this as I am retired and it has and is still making me a good income But I am not interested in that I am only interested in keeping my brain working. But it is working ok for me. I do find that people respond better to free advise and then under a link if that person wants to take it to the next level. Robert
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    • Profile picture of the author DCross
      Originally Posted by Robert Bridgen View Post

      Hi Look at your niche I am looking all the time to see If I can find anything that will help in my niche. If I find something I will do one of two things 1 work on a program and give it out free or even sell it. 2 If I am not interested in building a program or video I will just email my list and say I was working today and found this link let me know what you thing and also If you are stuck with anything I will make a video for you or find out how to solve the problem. Now to be honest I am working on my own I do not use any platform I just do this as I am retired and it has and is still making me a good income But I am not interested in that I am only interested in keeping my brain working. But it is working ok for me. I do find that people respond better to free advise and then under a link if that person wants to take it to the next level. Robert
      Mr. Birdgen,
      That really helps. I see now why people are always saying pick a niche that you're interested in or that you know something about. It helps when you're trying to create helpful information for your list. If it's something that you don't know much about, it's really difficult to come up with good and helpful information for your list, and, if you're not interested in the topic, the research is that much more difficult.

      I like the way you explained what you do and how you go about doing it. Try to always come up with helpful info for people from several different sources. That gives me several ideas.

      Thank you very much for your feedback and for responding to my questions. This post really helped me get through some of the road blocks I had.

      You take care and good luck with in your endeavors. I hope I can return the favor some day.
      Kindest Regards,
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  • Profile picture of the author JohnVianny
    Mail more than you're doing, expecially in the beginning.
    1) Both. Even if you can create awesome mail and content it's far better use your own cause it's more unique.
    2) The upsells are automated: if you send with your affiliate link, every commissions of upsell product, if included, will come to you. This works for clickbank and jvzoo.
    3) Create engagement and relationship: treat your list as your closest friend, so they will know that there is a real person behind your mails, who takes care of them not just for selling items.
    4) No, No, No. You list opted in for a particular reason: so dont offer things which do not make sense for them or are not related. This leads to one of the main principles of building a list and email marketing: is your list LONG TERM profitable?
    If not, dont build a list around it.

    I mean if you're building a list around children who are making first teeth, it's has not long term potential.

    5) it depends. If they have a creepy landing page you can build a new one, it depends on you. The best is building a review page and then linkin it to their sell page.

    6) Yes and no. Google has strict policies: you can promote your squeeze page, but it must have: footer, privacy policy, not big claims, etc.
    Bing Ads are less strict and easy: you can promote your squeeze very easily, but it's better having 5-6 ads for every keyword SEPARATELY to boost your CTR and pay less
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