Tips to Increase Opt-In Rates on Your Squeeze Pages

Digital marketers rely on a number of methods and strategies to gain leads and further encourage them to sign up with their websites or subscribe to their alerts as well as newsletters. A squeeze page is just one of those tactics, which is used by online marketers to attract potential users or clients. In simple words, a squeeze page is basically a landing webpage that is designed to attract users and prompts them to subscribe to your organizations mailing list. So, if youre an organization that is looking to boost opt-in rates via its squeeze page then check out some of the tips and tricks listed below.

Offer Less: Rather than offering unlimited information to your users, focus on offering precise and less but useful content. Remember, people dont want to waste a lot of time in reading, understanding and analyzing whatever you want to offer them. So, if you really want them to sign up with your website, then offer than ebooks instead of lengthy videos and courses. People want easy to grab infographics, statistics and information and thus by offering less, youre actually doing them a huge favor.

Dont Ask Too Much: Another useful strategy for increasing opt-in rate through squeeze page is to ask only as much is actually required. Thus, if you want your users/clients to sign up for your weekly newsletters or subscribe to your daily emails and updates then request for only two things viz. their names and email addresses. Theres absolutely no need for you to stretch things any further and ask for other personal details such as the name of the company that they work with or their residential address etc.

Call to Action Works: A call to action sentences is extremely crucial for increasing the opt-in rates through your squeeze page. Hence, make sure you include appropriate call to action sentences to entice and attract your users attention. Typically, your call to action must help your users in understanding want they would eventually achieve by subscribing to your emails. For instance, instead of saying, submit the form now, you could use Get access to a free ebook by signing up now.

Create Attractive Headline: The headline of your squeeze page should be attractive and must provide value to your users. By asking question such as do you want to improve your website ranking or are you looking to boost your traffic, youre actually being precise and offering immense value to your clients and therefore make sure your headline is distinct and forthright. Also, keep your headline, sub title and sub-heading different and dont mix them with each other.
To conclude, in order to improve their opt-in rates, digital marketers must pay heed towards providing valuable and relevant information through their squeeze page. Apart from this, they can also consider including interesting videos, testimonials and graphics in their squeeze page and improve their opt-ins instantly.