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How to detect trap accounts in a legitimate list?

by JohnVV
3 replies
Hello, I'm new on this forum, I never imagined that there would be a big email marketing forum like this.

On my company, we mainly do lead generation from SEM / Email mkt.

I have a database with ~100k emails from SEM lead generation on our landing pages where they put their name and email.

I'm slowly sending to the hotmail ones an email offering one product (around 7k / day) and I can see that I've 4-5 trap hits every day.

How could I detect these emails? I suppose there are from people who wrote 1234@hotmail.com or something like this. (I don't have double opt-in).

Any help would be appreciate.

John
#accounts #detect #legitimate #list #trap
  • Profile picture of the author sendizo
    Pristine traps: Pristine traps are email addresses that are published on public web sites, but hidden so a normal user would never see them.

    Recycled Traps: are email addresses that were used by real people in the past, became abandoned, and at some point were converted into a trap by the inbox provider.

    When an email is not used anymore, inbox providers will deactivate it after a certain time.

    Look for email list hygiene softwares to clean hard bounces and spamtraps. I use verias.com. they give a detailed report about the lists quality.
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  • Profile picture of the author DIABL0
    How old is the data?

    I would have the list cleaned by a reputable list hygiene compony. However, they can only clean what they know to be traps, so it's not a guarantee that it will be 100% clean afterward.
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    • Profile picture of the author JohnVV
      Originally Posted by DIABL0 View Post

      How old is the data?

      I would have the list cleaned by a reputable list hygiene compony. However, they can only clean what they know to be traps, so it's not a guarantee that it will be 100% clean afterward.
      These emails are from leads between 2014 and 2017. I read that some inactive accounts are converted to trap accounts, maybe this?

      We didn't "used" this emails till now. Think I will make a test in some weeks sending just to emails that we get in 2016, there shouldn't be any trap right?

      BTW, I destroyed a domain/IP with this 1st "sending", we are getting around 15% delivery failed...
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