Sending 1.5 million emails safely

15 replies
I have built up a list of emails from purchasing and scraping web sites of my own. These are business emails which I intend to send from my business. While some of these recipients may see my email as spam it is definetely related to the business cateogry I am emailing to. But again, there is a risk that a large portion find the email as unsolicited.

With that said I am thinking about the best strategy to "physically" ship out these emails. I am thinking in technical terms;

1. is it best to find a provider which I can send emails directly to the remote host (port 25 open)?
2. should I send all at once or divide over a period?
3. should I change my IP from time to time?
4. should I edit TXT records to make sender check more clear?
5. should I use a good temporary domain to send from (but different reply to) to prevent destroying my primary domain?

Any ideas or other feedback on this?
#emails #million #safely #sending
  • Profile picture of the author sendizo
    Originally Posted by serializer View Post

    1. is it best to find a provider which I can send emails directly to the remote host (port 25 open)?
    I think you will need your own IPs/SMTP to send. I'm not aware of any ESP, SMTP provider will allow to import and mail.
    Originally Posted by serializer View Post

    2. should I send all at once or divide over a period?
    you can not chunk them all. split the list to smaller lists and campaigns.
    Originally Posted by serializer View Post

    3. should I change my IP from time to time?
    should monitor your IP/Domain reputation. Good Reputation=Good Delivery Rates.
    Originally Posted by serializer View Post

    4. should I edit TXT records to make sender check more clear?
    your mail server must be 100% authenticated and properly configured.
    Originally Posted by serializer View Post

    5. should I use a good temporary domain to send from (but different reply to) to prevent destroying my primary domain?this is a bad practice, spamming behavior. spam filter can detect that.
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    • Profile picture of the author serializer
      Thank you for reply.

      1. got it
      2. how many is a smaller list? What is the chunk size you recommend? Remember I have 1.5m so I cannot send too small chunks.
      3. any good link or service for monitoring that you recommend?
      4. ok
      5. but how smart is it? I am thinking about using a new domain, email on that domain and then just redirect email and domain to real site in the background. Just to avoid any risk of destroying my domain
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      • Profile picture of the author fago
        If you already have the server or the ESP, check the following:

        Reputation of IP
        Age of the domain
        Quality of the list (DD.BB) "Hygiene"
        What you want to send
        Email subject
        Sender
        Configuring your server

        All this must be seen
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      • Profile picture of the author fago
        Originally Posted by serializer View Post

        Thank you for reply.

        1. got it
        2. how many is a smaller list? What is the chunk size you recommend? Remember I have 1.5m so I cannot send too small chunks.
        3. any good link or service for monitoring that you recommend?
        4. ok
        5. but how smart is it? I am thinking about using a new domain, email on that domain and then just redirect email and domain to real site in the background. Just to avoid any risk of destroying my domain

        I will say a few words about your answers and questions


        1- OK, you have a server

        2-150k

        3- I can offer a monitoring service and reputation increased in case of a fall or if you need IP warmUp,

        For every 8 IP's, High Volume, reputation 94-100

        4-
        your mail server must be 100% authenticated and properly configured.

        5-NEVER use a new domain ... The domain must have a minimum of 6 months of life ...

        Otherwise your service, IP's, domain and your name will be here: https://www.spamhaus.org/rokso/

        If you want to be a candidate for rokso? go ahead
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        • Profile picture of the author DIABL0
          Originally Posted by fago View Post

          5-NEVER use a new domain ... The domain must have a minimum of 6 months of life ...

          Otherwise your service, IP's, domain and your name will be here: https://www.spamhaus.org/rokso/

          If you want to be a candidate for rokso? go ahead[/B]
          That is total BS!!!

          You're not going to end up on the ROSKO list because your domain is less than 6 months old.

          For the most part, to get on ROSKO it's because your an IP provider to a significant amount of high volume mailers.
          Signature
          How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
          20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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  • Profile picture of the author cynthiaSEL
    Originally Posted by serializer View Post

    I have built up a list of emails from purchasing and scraping web sites
    .
    .
    .
    Any ideas or other feedback on this?
    Seems to me that you meet the definition of spam. Unsolicited commercial email from people who do not know you or have any connection with you. That's not permission based email marketing anyway.
    Signature
    http://howtolivebiggerdreams.com/ Risk! Apply expertise, serve people's needs. Get video skills...
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    • Profile picture of the author serializer
      Thanks for your feedback cynthiaSEL. I guess our business is completely different. Lets give you an example of my business;

      Lets say I have a unique door handle that I have developed for cars. Now, this list I have been collecting is to car door manufacturers. My message is relevant to what they do. I have been collecting these from websites to ensure I get to car door manufacturers - it is in my interest that the message is relevant to the business. The alternative would be to call or send a snail mail to the car door manufacturer - but as you know it is not efficient and it is costly.

      What you seem to do is selling to private users. And you have no idea if you send an email if it is relevant to them - and you know nothing about the end user from just an email. Even if you know who the customer was you may not need to know if they are interested in the topic you sell.

      I am just saying it is a difference between targeting B2B than normal consumers because I know who the end user is and I know if it is related to the end user business.
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      • Profile picture of the author fago
        Originally Posted by serializer View Post

        Thanks for your feedback cynthiaSEL. I guess our business is completely different. Lets give you an example of my business;

        Lets say I have a unique door handle that I have developed for cars. Now, this list I have been collecting is to car door manufacturers. My message is relevant to what they do. I have been collecting these from websites to ensure I get to car door manufacturers - it is in my interest that the message is relevant to the business. The alternative would be to call or send a snail mail to the car door manufacturer - but as you know it is not efficient and it is costly.

        What you seem to do is selling to private users. And you have no idea if you send an email if it is relevant to them - and you know nothing about the end user from just an email. Even if you know who the customer was you may not need to know if they are interested in the topic you sell.

        I am just saying it is a difference between targeting B2B than normal consumers because I know who the end user is and I know if it is related to the end user business.

        Although your intention is only the target audience

        Not Justified, Still Unsolicited Bulk Email (SPAM)
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  • Profile picture of the author fago
    Since you have said that you will do with your list, I will answer your questions one after another
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  • Profile picture of the author fago
    Originally Posted by serializer View Post

    1. is it best to find a provider which I can send emails directly to the remote host (port 25 open)?
    In your condition NO, why?

    Your list must be filtered, your list may lose 30-40% of subscribers

    Originally Posted by serializer View Post


    2. should I send all at once or divide over a period?
    It is best to divide it into fractions of 150k

    So you will know which are the best fractions of your list and vice versa

    Originally Posted by serializer View Post


    3. should I change my IP from time to time?
    What do you mean? Already have a server ready to send?

    Originally Posted by serializer View Post


    4. should I edit TXT records to make sender check more clear?

    Any ideas or other feedback on this?
    You must edit it, according to the best practices of the industry

    Originally Posted by serializer View Post


    5. should I use a good temporary domain to send from (but different reply to) to prevent destroying my primary domain?
    The domain only suffers with the following:

    Dirty List
    Spam lyrics or words

    And apparently your list must be pretty dirty, provoking that what you want to sell becomes SPAM characteristic words, and after you realize the damage you have done, you will not have good results in serious companies

    You will also damage the reputation of the product without first selling it




    You need to tell what platform you are using
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    • Profile picture of the author serializer
      1. What does my condition mean?
      2. ok
      3. I am looking at hiring a server for this with port 25 open and use my existing Windows software (Maillist King) to send out emails
      4. What is best practice? Is adding SPF increasing the reliability or is not anyone using it?
      5. There is a probability that the list is dirty as part of it is purchased. I did check some emails though and it seems valid. I will not use any Spam lyrics. I will just offer my hardware and be 100% honest about the company behind it.

      Before sending it out the homepage will be ready and you will order the product from the web site. The website will be 100% serious - as the product. It will be a good product that offer some added value in a segment where there is only one competitor but a much higher price.

      As the product is new and quite revolutionary I will post it on tech sites as well.
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      • Profile picture of the author fago
        Originally Posted by serializer View Post

        1. What does my condition mean?
        .
        1- You have a list of very poor quality and you are just starting ... You are sentenced to death in Email Marketing



        Originally Posted by serializer View Post


        3. I am looking at hiring a server for this with port 25 open and use my existing Windows software (Maillist King) to send out emails

        It is not convenient to use Maillist King, because their heads are programmed as SPAM, in all filters

        And as you send a high volume of emails, your message will be filtered in the first 65,000 emails and you will lose the investment, among other things



        Originally Posted by serializer View Post

        4. What is best practice? Is adding SPF increasing the reliability or is not anyone using it?
        The best practices are:

        Authentication
        SPF
        Sender ID
        Dkim
        Domainkey
        Double Opt-in
        Opt-in
        ZERO words with spam characteristics
        Domain with reputation
        IP's with reputation
        Serious Software
        Unsubscribe links
        Email Headers for Abuse
        Email for Abuse support
        FBL
        Rapid response to declining IP reputation

        These are the essential and basic practices

        Originally Posted by serializer View Post

        5. There is a probability that the list is dirty as part of it is purchased. I did check some emails though and it seems valid. I will not use any Spam lyrics. I will just offer my hardware and be 100% honest about the company behind it.

        Before sending it out the homepage will be ready and you will order the product from the web site. The website will be 100% serious - as the product. It will be a good product that offer some added value in a segment where there is only one competitor but a much higher price.

        As the product is new and quite revolutionary I will post it on tech sites as well.
        My experience says that your list does not work, and that it will cause problems

        In addition, verification systems DO NOT WORK

        You need a company that day by day in the business of Email Marketing, so that you check the list and clean it
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        • Profile picture of the author serializer
          Originally Posted by fago View Post


          You need a company that day by day in the business of Email Marketing, so that you check the list and clean it
          So, I need your help to send and monitor this? Can you do this or can you recommend me to any company that can help me with this?
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          • Profile picture of the author fago
            Originally Posted by serializer View Post

            So, I need your help to send and monitor this? Can you do this or can you recommend me to any company that can help me with this?
            Let's get to work, you decide when you need it
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  • Profile picture of the author serializer
    3. might be good depending on cost. I will only send out email one time for each email. After that it will only be sent (from Amazon SES or SendGrid) for existing customers.

    5. I think my domain will just pass the 6 months mark when I am ready to send (in about 2 months).
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