Who does cold email marketing here?

by -seomaster- 15 replies
I am running highly targeted and personalized B2B cold emails in BULK !
Would love to share some insights and know what is working for you.

My method:

I Scrape 20k Emails daily.
Send highly targeted offer.
Niche: Startups/ Enterprise B2B space
Stats:

70% Open rate
17.5% Reply rate
2% Conversion for $199 offer ( 20% commision )

Profit : $2800


Email Marketing Stack:
Open Source Mautic on Digital Ocean + Sendgrid

For $100/month investment is netting me good money and I would like to increase my conversions rate via good copy.

Any good ideas on how to create relations with cold emails?
#email marketing #cold #email #marketing
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  • Profile picture of the author ProducerK
    Why would you want to change anything?
    If your spending $100 and making $2800, then you are doing nothing wrong and I would just try to scale it.
    I still find it hard to believe that on scraped data your getting a 70% open rate, that seems a little extreme, but what do I know.
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    • Profile picture of the author -seomaster-
      Originally Posted by ProducerK View Post

      Why would you want to change anything?
      If your spending $100 and making $2800, then you are doing nothing wrong and I would just try to scale it.
      I still find it hard to believe that on scraped data your getting a 70% open rate, that seems a little extreme, but what do I know.
      Open rate is the easy part when you personalize your headlines.

      Real example : Hi [firstname], have you hit your quota this quarter?

      The hard part is to convert customers. I don't want to scale by number but by quality of conversion. That's why I am seeking help in knowing what works for you in terms of getting that reply-rate up.
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    • Profile picture of the author bobby_shahzad
      Originally Posted by ProducerK View Post

      Why would you want to change anything?
      If your spending $100 and making $2800, then you are doing nothing wrong and I would just try to scale it.
      I still find it hard to believe that on scraped data your getting a 70% open rate, that seems a little extreme, but what do I know.
      I agree with you. There is no good ESP that can allow scrapped data. And even if he is using mailchimp, their highest open rate is 24%

      https://mailchimp.com/resources/rese...ng-benchmarks/
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  • Profile picture of the author blackcotty
    To be honest - why would you want to change, you are getting amazing results.

    I cold email using acellemail on 1&1, driving traffic to my webinars.

    I get a pretty good conversion, I just need more data in the UK

    I notice you use mautic - I think mautic is amazing, but I had massive trouble importing! taking hours to load 10k - they couldn't fix this I had to look elsewhere.
    How are you importing?

    also what tool do you use to scrape 20k emails?

    Many Thanks

    Kevin
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  • Profile picture of the author RealEstateLawyer
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  • Profile picture of the author timokeefe
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    Even with personalised subject lines, I'm quite astounded at that open rate. What are you using for your sender name?
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  • Profile picture of the author vicerobin
    Is there any way you could tell me how you scrape emails effectively?
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  • Profile picture of the author affdaft
    your profit of $2800 for sending how many emails? if you sent to 20,000 your total scraped that would be over $15k profit..
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  • Profile picture of the author ZachMiller
    Don't change.. you can split test [which is how you got here], but don't change the formula..

    You have $1 in = $28 out.. that's a winner right there..

    If you want to make MORE.. offer your current buyers.. the NEXT SERVICE.. a buyer is a buyer is a buyer as Dan Kennedy told me..
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  • Profile picture of the author NewEnglandah
    Great job man. Looks like your doing fine.
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  • Profile picture of the author -seomaster-
    Update:
    one critical thing I missed in the above setup is that I ran an awareness campaign for 3 days before emailing them using facebook custom audience. Instantly increased my open-rate and decreased my un-subscribe rate. Now that I look back on all my campaigns this was the secret-sauce.
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  • Profile picture of the author aduttonater
    Those sound like incredible results. If anything try to offer them something that they can't refuse. You will have a higher sales conversion rate. Limited time offer, next 10 people, get it while supplies last, everyone is using it,etc.
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  • Profile picture of the author Caley Zofia
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  • Profile picture of the author topcoder
    How are you getting the first names on scrapped emails at 100%? I have a success rate like in the 40-60% in data appending first names, but never 100%.
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  • Profile picture of the author JackkMaa
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  • Profile picture of the author CB Elite
    70% open rate on scraped email.... its unheard of

    I'm dubious

    70% open on a list you build organically is unheard of
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    • Profile picture of the author -seomaster-
      Thanks for the complement.

      Here's my secret sauce:
      1) Hyper targeted cold emails which are enriched by 30 data points
      2) Spintax + mail merge to create a highly personalized email
      3) Run awareness custom audience campaign for 7 day drip series
      4) Free download links without opt-in on paid ads
      5) Budget of $1000
      6) Educate for 7 days email series
      7) Ask for the "sale"
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