How Often Should You Be Mailing Your List?

11 replies
This is the type of question that pops up all the time when it comes to email marketing.

The fact is there are many different marketers that use many different frequencies of mailing.

What works for one marketer might not necessarily work for another.

The reason is because each list is unique. Each list is a market on its own. Each list responds to different things.

Your list will respond differently to my list, and it's also different to everybody else's list, so it's difficult to say a certain frequency of mailing works better than something else.

However, there is one thing that is always consistent throughout all lists; the more frequently you email your list, the more sales you will end up making, the more unsubscribes you will get, the lower your open rates will be, and the lower your click through rates will be.

On the other hand, the less frequently you email your list, the higher your conversion rates will be, the fewer unsubscribes you will get, the higher your open rates will be and the higher your click through rates will be.

Now you might be thinking it's generally a better idea to mail less frequently if open rates and response rates are higher, but at the end of the day you still need to make sales, and generally speaking the more you email your list, the more sales you're going to make.

That doesn't mean you always send them sales emails; emailing them frequently means you email them with a combination of content emails, free gift emails, feedback emails, and sales emails.

Some marketers mail their list every day, others 2-3 times per week, even more will mail their list even less than that.

The bottom line is you need to test different frequencies with your own list and see what works the best for you.

Those marketers who email every day are probably making more sales overall, but they're getting more unsubscribes. Now if you're getting 50-100+ subscribers per day, you can afford to lose 20 people, for example, through unsubscribes when you email them daily. But if you're only get about 10-20 subscribers per day, you probably can't afford to email your list daily and risk getting 10 unsubscribes per day.

It all depends on how much traffic you're driving on a daily basis, how many subscribers you're getting, and how effective your emails are.

Another thing to keep in mind is you don't have to just stick with the same frequency forever. If you're just starting out and your list is growing slowly, maybe you can start off by emailing 1-2 times per week. Then as you grow your list faster, then you can increase the frequency of emails.

If you've got a few products available, perhaps you can mail more frequently to get some sales coming in.

But you need to keep in mind that you will get unsubscribes regardless of how often you email your list; the question is, can you replace those subscribers consistently?

Email marketing isn't just about sending emails to your list, it's also about continuing to build your list on a daily basis.

You don't just build a list of 5000 and stop. You keep building your list every single day, and you continue to test what works with your growing list.

What you think about this post?

Howmany times you mail your list?

Which frequency works better for you?

Please give your opinion by clicking reply button.

Thanks for reading.
#list #mailing
  • Profile picture of the author David Jones42
    less frequencies may increase your conversion rate it is true yes. thanks for sharing article.
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  • Profile picture of the author Tesslady
    It's true; the right frequency of emailing varies from business to business, or niche to niche. You just gotta test what works best for you. Anyway, thanks for sharing this!
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  • Profile picture of the author mayank25may
    This is a subject matter based on what type of business but sending more than few emails a week will surely lead to either your emails getting ignored OR people unsubscribing from them OR worst marketing them as spam. Only, send emails when you think they will genuinely add value to the end user. Using email as a notification system will surely lead to lower s/n ratio.
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  • Profile picture of the author easyquestion
    You should never email "your list". You should separate your list into many segments and learn how often to email each segment based on variables that make sense for your business.

    For example, openers and clickers can be emailed more than non responders.
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  • Profile picture of the author coachsol
    Somewhere in between - I aim for 2-3 times perweek. Its important to keep subscribers interested but not to overwhelm them. As someone else has said though,more important than getting the frequency completely perfect is making sure you are emailing different demographics/parts of your mailing list depending on interest etc.
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  • Profile picture of the author Gary Chapple
    I quite liked easyquestion's answer!!
    He/she (sorry don't know), is obviously astute about emailing. Yes, you should divide your lists, a simple question how often do you want to be emailed will tell you!!!!

    There are some that once a week is more than enough, in fact, that is my standard and I fill it full of information like a newsletter, that I often get complimented for my content. then perhaps once a month I will recommend/pitch an offer that I feel will be of great value to my list (and it needs to be bloody good for me to promote).

    I do not abuse my list I will pitch what I feel with several backup emails, but only to those I know will accept that. I know my list so well by questions and competitions, that I can practically guarantee a certain ROI,
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  • Profile picture of the author DIABL0
    You need to test and figure out what frequency produces the most income.

    Just keep an eye on your stats and they will tell you what is the correct frequency for your level of comfort of unsubscribes or even possibly complaints.

    If you are making more money even if your opens / clickers drop off only matters if your income starts to also at some point drop off.

    Backoff if anything starts to become excessive or you become uncomfortable.
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  • One of the keys here is what you put in your emails. It ALMOST doesn't matter how often you send mails as long as they are relevant and of interest to the reader. Let's face it if we receive something we WANT to read, we can't wait for the next one, and therefore it won't matter that we receive a mail every day.
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  • Profile picture of the author kennytan
    3 times a week doing mailing to your own list should be a great move to keep some relation between you and the subscribers.
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  • Profile picture of the author Pat H
    It was helpful to me to read the suggestions to differentiate between those that open/click and non responders. Thanks everyone!
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