The Fantastic Four Of Email Copy - Can You Guess What They Are?
Hey warriors!
Today I thought about giving some value back to the forum, since this forum has helped me a couple times already.
That's why I would like to tell you about what I call: 'The Fantastic Four' of Email Copy.
The Fantastic Four are:
1) Self-Interest
2) News
3) Curiosity
4) Quick and Easy Way
Your email subject line, opener, body copy, call to action, and P.S. Should each have these 4 elements.
Lets break each part down.
Self Interest - Is basically a 'whats in it for them.'
Look, your subscribers have email inboxes full of other stuff to read, social media account full of stuff to read, cell phones full of text messages to read, their attention is hard to hold.
So, what can you say to them that will stop them in their tracks and make them want to read what you have to say?
The answer is Pre-selling in your email subject line and opening paragraph. The way you do that is to make them pseudo headlines.
A Pseudo headline is a normal looking sentence thats really a headline minus the bells an whistles of bold text, exclamation points, italics, etc.
News - The purpose of this is to update people on why youre emailing them. Whats the new thing they must know in order to have to buy.
A lot of people drop the ball here. Have you ever watched the evening news. It always got a Breaking story. Or some type of cliff hanger like 'Is the air in your house killing you? More on that later tonight on Idiots Quacking News'
You want to have the same effect in your emails. Having engaging News keeps them reading. This is all about opening strong.
Curiosity - The big dog! There must always be a sense of curiosity. People should always be wondering 'wheres he/she going with this.'
You want them to 'Get you but not GET you'. Meaning you want them to relate you but you dont want them to be able to predict you.
Once you become predictable, you become a 'spammer', you become the unsubscribed from. Redundancy has killed many well-meaning email marketers. Dont be that guy on the back of the milk carton wearing the same pants from the day before.
And, last but not least:
Quick and easy way - Your emails should always convey why the best path to attaining whatever is being sold is the path youve laid for them.
Its such a simple thing. But, how many email promotions have you read that take the time to explain why following their lead is the best way for you?
People need to be 'TOLD' everything. Leave nothing to interpretation. This is also referred to as the 'Heres how' effect. Example: 'This report is awesome, heres how'
Now, youre giving them the opportunity to agree. 'You know what, that does sound awesome, let me click this link to check it out further.'
^^^Thats the thought they should always be left with when they click your link and head over to the sales page for whats being sold.
If you would like some more tips and a more detailed explanation on the application of these four principles, feel free to contact me.
I hope that was helpful,
-Robert
Today I thought about giving some value back to the forum, since this forum has helped me a couple times already.
That's why I would like to tell you about what I call: 'The Fantastic Four' of Email Copy.
The Fantastic Four are:
1) Self-Interest
2) News
3) Curiosity
4) Quick and Easy Way
Your email subject line, opener, body copy, call to action, and P.S. Should each have these 4 elements.
Lets break each part down.
Self Interest - Is basically a 'whats in it for them.'
Look, your subscribers have email inboxes full of other stuff to read, social media account full of stuff to read, cell phones full of text messages to read, their attention is hard to hold.
So, what can you say to them that will stop them in their tracks and make them want to read what you have to say?
The answer is Pre-selling in your email subject line and opening paragraph. The way you do that is to make them pseudo headlines.
A Pseudo headline is a normal looking sentence thats really a headline minus the bells an whistles of bold text, exclamation points, italics, etc.
News - The purpose of this is to update people on why youre emailing them. Whats the new thing they must know in order to have to buy.
A lot of people drop the ball here. Have you ever watched the evening news. It always got a Breaking story. Or some type of cliff hanger like 'Is the air in your house killing you? More on that later tonight on Idiots Quacking News'
You want to have the same effect in your emails. Having engaging News keeps them reading. This is all about opening strong.
Curiosity - The big dog! There must always be a sense of curiosity. People should always be wondering 'wheres he/she going with this.'
You want them to 'Get you but not GET you'. Meaning you want them to relate you but you dont want them to be able to predict you.
Once you become predictable, you become a 'spammer', you become the unsubscribed from. Redundancy has killed many well-meaning email marketers. Dont be that guy on the back of the milk carton wearing the same pants from the day before.
And, last but not least:
Quick and easy way - Your emails should always convey why the best path to attaining whatever is being sold is the path youve laid for them.
Its such a simple thing. But, how many email promotions have you read that take the time to explain why following their lead is the best way for you?
People need to be 'TOLD' everything. Leave nothing to interpretation. This is also referred to as the 'Heres how' effect. Example: 'This report is awesome, heres how'
Now, youre giving them the opportunity to agree. 'You know what, that does sound awesome, let me click this link to check it out further.'
^^^Thats the thought they should always be left with when they click your link and head over to the sales page for whats being sold.
If you would like some more tips and a more detailed explanation on the application of these four principles, feel free to contact me.
I hope that was helpful,
-Robert